Trademark design description:

1. Design positioning

1. Visual effect; technology, green environmental protection, pursuit, stability, image.

2. Design vocabulary: technological, international, graphic culture, decorative.

2. Design theme

“High-tech, green and natural”

First write down your idea, such as: use Chinese characters or distortions of English letters, like Shape and so on.

Secondly, write what is the connotation of the logo you designed

What is the denotation of the logo

What is the content and meaning of the color

Finally, summarize the overall idea of ??the logo.

Principles and concepts of logo design

1. The design should be carried out on the premise of clearly clarifying the purpose of use of the design object, the scope of application, relevant laws and regulations, and a deep understanding of its functional requirements. .

2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, it must also take into account its application in other visual communication methods (such as printing, advertising, image, etc.) or the visual effect when zooming in or out.

3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

4. The idea must be carefully developed and naughty, and strive to be profound, ingenious, novel, unique, accurate in expression, and able to withstand the test of time.

5. The composition should be concise, beautiful, and adaptable (adapting to the shape of the object it is used for).

6. Graphics and symbols must be concise, general, and artistic.

7. The color should be simple, strong and eye-catching.

8. Follow the laws of logo art, creatively explore appropriate forms and techniques of artistic expression, and refine a precise artistic language so that the designed logo has a high overall aesthetic and obtains the best visual effect. This is the key to logo design. Criteria for artistic pursuit.

Extended information:

Trademark design is the creative labor of determining an optimized trademark. The product name expressed in words and pictures is a trademark. Trademark design should be diverse in style, clever in conception, concise and clear, easy to read and remember, distinctive and eye-catching, unique and novel.

Trademark is a combination of various intentions of industrial and commercial enterprises. It can promote products, make it easy for consumers to identify and confirm, arouse excitement and appreciation, and induce association and imagination. When designing a trademark, different strategies should be used based on the characteristics of the market, business methods, sales targets, and communication media, so as to generate prestige in the minds of consumers and turn it into intangible wealth.

Reference: Trademark Design - Baidu Encyclopedia Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression.

The conventional ideas of logo design include why you want to design this logo, how you want to achieve a unique logo design, meet the principle requirements of logo design, and break through limitations to achieve unique creativity. If it is a business Design is all about the customer, unless the designer's personal preference meets the customer's requirements.

The graphic design description is mainly to allow more people to understand what the design drawings want to express, as well as what each different pattern, color, etc. represents.

It includes:

1. The theme expressed by the designer

2. Design concept

3. Design style and Structural description

4. The meaning of the product and the patterns, colors, text, etc. used in the design

5. Design size, standard colors, and materials.

Extended information:

Elements of graphic design

1. Conceptual elements. The so-called conceptual elements are those that do not actually exist and are invisible, but people’s Something that consciousness can feel. For example, when we see a sharp-angled figure, we feel there is a dot on it, or there is an edge line on the outline of the object. Conceptual elements include: points, lines, and surfaces.

2. Visual elements: If conceptual elements are not reflected in the actual design, it will be meaningless. Conceptual elements are usually embodied through visual elements, including the size, shape, color, etc. of graphics.

3. Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements. Including: direction, location, space, center of gravity, etc.

4. Practical elements: refers to the meaning, content, design purpose and function expressed by the design.

Reference: Sogou Encyclopedia - Graphic Design First, we should start with the design ideas of the logo; secondly, start with the meaning of the logo; thirdly, describe the pattern; finally, explain the Whether the logo and the culture of the organization are consistent

Logo design instructions:

1. Design positioning

1. Visual effect.

2. Design vocabulary.

2. Design Theme

3. Composition Interpretation

The above is the basic format of the logo design description.

Logo design principles and concepts:

1. The design should be based on a detailed understanding of the purpose of use of the design object, the scope of application, relevant laws and regulations, and a deep understanding of its functional requirements. conduct.

2. The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, it must also take into account its application in other visual communication methods (such as printing, advertising, image, etc.) or the visual effect when zooming in or out.

3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target.

Trademark design is the creative labor of determining an optimized trademark. The product name expressed in words and pictures is a trademark. Trademark design should be diverse in style, clever in conception, concise and clear, easy to read and remember, distinctive and eye-catching, unique and novel. Trademarks are a combination of various intentions of industrial and commercial enterprises. They can promote products, make them easy for consumers to identify and confirm, arouse excitement and appreciation, and induce association and imagination.

When designing a trademark, different strategies should be used based on the characteristics of the market, business methods, sales targets, and communication media, so as to generate prestige in the minds of consumers and turn it into invisible and huge wealth.

Reference materials: Sogou Encyclopedia trademark design first talks about the author’s creative concept for the work, which is why he did it; secondly, the shape, what is the symbolic meaning; thirdly, the color, color is the expression of another language , sometimes it will be better than text description. Just make these three points clear and focus on it. Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression. The conventional ideas of logo design include why you want to design this logo, how you want to achieve a unique logo design, meet the principle requirements of logo design, and break through limitations to achieve unique creativity. If it is a commercial design, everything is customer-oriented. , unless the designer’s personal preference meets the customer’s requirements.