Food is a necessity for human beings. It is a general term for the items that people use to eat food. This is easy to understand. Almost all the diets we can accept can be called food. Mainly includes processed foods, semi-finished products and unprocessed foods, excluding tobacco or substances used only for pharmaceutical purposes.

We can know from the Trademark Encyclopedia that the category of food trademarks covers a wide range of categories, so it includes Class 29 2901-meat, non-live poultry, game, gravy; 2902-non-live water Products; Class 30 3001-Coffee, coffee substitutes, cocoa; Class 3002-Tea, tea beverages; and Class 31 3105-Unprocessed fruits and dried fruits, etc.

Strictly speaking, there are many aspects that should be paid attention to when choosing a trademark name. It should not only be simple and easy to remember, but also have a good meaning, and it should also be in line with the characteristics of the product and be distinctive. Choosing a good trademark name can help companies enter the market faster, and also allow consumers to quickly remember product names and differentiate products. Therefore, naming the product is a test of skill.

Each brand has its own positioning and value, and the brand name should also conform to the attributes of the company. For example, if the company’s products are for the elderly, then the positioning must be health-preserving or have a moral meaning. If it is for children, then the positioning of toys may be childish. If it is for young people, then the positioning must include young fashion. Such a brand can meet the core positioning of the product.

Combine the needs of consumers and the company’s product image to name the trademark. For example, FamilyMart convenience store. Just from the name, you can feel like home. For migrant workers who are busy outside , with a more intimate feel, even if it is just a convenience store. Therefore, shortening the distance with consumers is also a skill in trademark naming.

There is also the combination of numerical naming. If the trademark contains numbers, it will increase the characteristics of the trademark, such as the 361° sneaker brand, which is a pun. We all know that a circle is 360°, and one more degree means transcending perfection, and it also means starting over from 1 degree. . And the use of numbers can help consumers distinguish the products they want among many products.

One thing we should also pay attention to when choosing a name is that it would be better to shorten the brand name because it is easier for people to remember and does not consume too much time for consumers to remember the brand. It will be more conducive to the development of the enterprise and it will not be so strenuous to promote.