The Heilan House logo is shown in the picture below.

"Heilan House" (English abbreviation: HLA) is a clothing brand under Heilan House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China. It mainly uses a chain retail model to sell men's clothing. Clothing, accessories and related products.

Heilan House implements national unified chain operation management for each store, achieving both "connection" and "locking": "connecting" to the brand, "connecting" to the image, and "connecting" to the image. "The service is blocked, and the management is also locked." Each department of the company can also serve the stores according to standardized business processes, and standardization has become the guarantee that "copies will not be distorted" in Heilan Home stores.

Brand Image

At the beginning of its establishment, Heilan House proposed to create an independent brand of national clothing.

While making good products, Heilan House also attaches great importance to the brand image, and has successively hired host David Wu, Mainland actor Yin Xiaotian, Mainland actor Du Chun, and young actor Lin Gengxin as image spokespersons. It also promotes the Heilan House brand by placing various advertisements and participating in the China International Clothing and Accessories Expo every year.