1. Company and brand-related contact information such as brand logo, brand name, vi tone and graphics, company full name, company website, telephone number and address;

2. Product-related: product name, product model, product material, product content, product size, product features, precautions, manufacturer, production date, use or eating method, etc.

In addition, some selling points of products, or core advantages, advertising language, etc. will be put on. The information to be put on the package should be sorted out first, and then the design demand and market demand should be clearly communicated, so that the designed package is more valuable and competitive in sales. Of course, this is what every enterprise and boss need more.

In the process of packaging bag design, we must pay attention to the following points:

① Create a unique trademark for the new brand, which should attract consumers' favor and be easy to recognize and remember.

② the ability to improve and update the original trademark.

③ in the overall form of packaging design, determine the ability to convey trademark information.

As an independent science, color has its basic laws and attributes, and its main aspects include:

① The warmth and coldness of color, mainly determined by hue.

② The lightness of color mainly determines the psychological feeling.

③ The hardness of color is mainly determined by purity.

④ The strength of color is mainly determined by hue and lightness.

⑤ Brightness and melancholy of colors mainly depend on lightness and purity to determine psychological feelings.

⑥ The excitement and calmness of color mainly depend on hue, lightness and purity. .