Trademark is actually a business opportunity for enterprises. For KFC, both online and offline have invested a lot of preparatory work, but others beat us to it, which is a great loss, because the trademark is a symbol in the hearts of customers and belongs to the representative brand characteristics of KFC's every activity.
Is there any way to make up for the rejection of a registered trademark?
First of all, the merchant should know whether the reason for rejection is lack of significance or similar to other trademarks. If it is the first, there is no way to reject the review. On the contrary, the second case can be reviewed.
Of course, the rejection of a trademark does not mean that it cannot be registered successfully. Many trademarks are successful after re-examination.
If the applied trademark is similar to that of other companies, you can choose to give up the same or similar categories and re-examine, which is more likely to succeed. You can register some similar categories, you can register some of them first to get the right to use, and other categories can be reviewed later.
Because the retrial speed is fast, there is no need to wait for the result of canceling the application. At present, there are practices of retrial+cancellation+reapplication.
Re-examination+withdrawal+re-application is based on the premise that if the cited trademark has been registered for three years, the application for withdrawal and re-examination can be submitted at the same time, or the application for withdrawal can be submitted first, and the application for re-examination can be submitted before the review period.
However, KFC's application for "Crazy Thursday" convenience food, beer, drinks and food was rejected, and it was successfully applied by another company in July 20 18. In addition, two companies are in an invalid state after the application, waiting for substantive review.
Although it didn't succeed, in our life, everyone's mind is deeply branded with the "crazy Thursday" that comes every week, accompanied by his slogan "Don't be depressed? Do you know today is crazy Thursday? After all, who wants to miss the delicious and inexpensive KFC food? I believe that if there is no trademark, everyone will not give up the arrival of food, and most consumers have formed memories of KFC.
Whether a trademark can be registered successfully is actually to protect its own intellectual property rights on the one hand, and to maximize the business value of the enterprise on the other hand, so as to maximize the benefits.
Finally, I hope KFC can continue to bring you more delicious food, and at the same time, don't give up easily. After all, this is the only chance. Try to go through the relief procedure and conduct a review in order to obtain the trademark right earlier.