1, advertising title: including title and subtitle, usually printed in some bold or eye-catching fonts, thus highlighting the theme of the advertisement; 2. Advertising copy: advertising planning is a very important part of advertising composition, and its role is no less than the design of advertising pictures. Modern advertising companies generally have professional copywriting departments and copywriting; 3. Advertising slogan: It can appear repeatedly and should be concise, vivid and easy to remember. An excellent advertising slogan is the soul of advertising, which can make advertising widely spread and expand its influence; 4. Advertising copy: including name, address, telephone number, fax number, company website, etc. In addition to traditional essays such as telephone and fax numbers, with the popularization of enterprise website construction, the influence of the network and the role of website promotion have been widely recognized. Even newspaper advertisements, as an extremely traditional advertising form, can also be combined with the production of corporate websites to promote web addresses and mailboxes in advertising texts and improve the all-round influence of advertisements. Second, the advertising picture: 1, product image: about the production, use and sale of commodities. 2. Logo image: trademarks, factory logos, medals, certificates and related signs. Third, decorative images: lace, decorative lines and other patterns. 4. Induced image: people, scenery, photos of enterprises and product packaging.