Yes.

Except for Hengyuanxiang, which has relatively strict requirements for foundries, the rest of the brands can basically be sold for money. This is why these brands are flying all over the sky on Tmall.

In fact, not only Antarctic people have no "underwear", Hengyuanxiang also has no "sheep", Yu Zhaolin and Beijijing are just brands now.

In other words, these four major brands can now be called the "four major families", and they are all brand licensees. Nanjiren is the largest, and in 2015, Nanjiren completely abandoned physical retail.

There are two main types of cooperative customers of Nanjiren, one is cooperative dealers and the other is authorized dealers.

Dealers can directly purchase Nanjiren's trademark hangtags, find the factory, and put the brand on them. White-label products that can only be sold for a few dozen yuan can be sold for hundreds of yuan.

As we mentioned before, the cost of the hangtag is around August. Different products have different prices for hang tags.

After searching for the word "Nanjiren" on Tmall, various Nanjiren specialty stores come into view. It is not difficult to understand now that they are basically operated by dealers. As long as you pay a deposit of several hundred thousand, you can operate such a "genuine" store.

In addition, Nanjiren also has an underwriting model, which is somewhat similar to a micro-business model. In addition to giving you goods, it also gives you tweets and posters to tell you how to sell. But a certain amount of sales must be completed.

In this way, in 2017, Antarctic e-commerce created more than 500 million in profits, with a gross profit of approximately 96.46, becoming the gross profit king of A-share e-commerce.

Nanjiren is not the only one who does this. Hengyuanxiang, Nanjiren, Beijiren, and Yu Zhaolin, the four major brands of thermal clothing in China, all do this!

The original meaning of OEM in the manufacturing industry is the so-called OEM. I place an order, you produce it, and then put my brand on it, it is my product.

For example, Taiwan’s big boss. Later, when I came to the mainland, I claimed that I wanted to be the best domestically produced machine. However, at the end of 2005, I made a statement that seemed to be retreating in order to advance, keeping a low profile, and preparing to go forward. In fact, it said, "It's not that I can't do it well, it's not that I can't beat you, it's that The problem of the playing field.

We will come back when the field is ready and the old turf is replaced with new turf, and when we put on shoes that fit well." Such a well-founded declaration of retreat was made by Dibit. It is the OEM factory for many electronic giants in the world.

OEM processing means that the merchant does not produce the product himself, but entrusts other production companies to produce it, and the brand is its own. The OEM company is entrusted with the responsibility of R&D, design, and market development.

The advantage of this method is that dealers can formulate the most appropriate marketing plan based on their actual situation. When problems or changes in the plan or the market are found, they can adjust the plan and formulate it as quickly as possible. Countermeasures, at the same time, profit margins can be controlled by oneself, eliminating many troubles such as disagreements among manufacturers.

In the complex and ever-changing business war, we can respond calmly with the fastest response and the highest efficiency, and manufacturers can make fuller use of their own resources to achieve the purpose of improving efficiency. In this way, manufacturers can truly complement each other and achieve a win-win situation.