Nanjiren’s clothing brand is “OEM”.

In addition to Nanjiren’s flagship store, Nanjiren’s official stores, self-operated stores, specialty stores, direct sales stores, and factory stores are also dazzling.

In fact, there is no real "Antarctic Company" anymore. To be more precise, Antarctic Company no longer produces products, they only sell brands.

Anjiren Model

Once started with 3 million yuan, it achieved sales of 100 million yuan in 4 months.

While expanding its product line, the once-famous Anjiren also encountered the financial crisis in 2008, resulting in a backlog of inventory and reduced orders. This was also the fundamental reason why founder Zhang Yuxiang initially decided to adopt the factory consortium model. Following Hengyuanxiang, he started the road to brand licensing.

Since 2008, Antarctic people have begun to close factories one after another. In 2012, Nanjiren completely gave up offline physical retail channels. In 2015, “Antarctic People” was renamed “Antarctic E-commerce”.

In the brand licensing business, Nanjiren can be said to have pioneered full-category licensing. Distributors only need to sign a nominal contract with the factory, and they can independently purchase goods in the name of the factory, purchase the Nanjiren trademark and then sell it.

So much so that now, whether it’s snacks, fat-reducing machines, glasses, or car seat cushions, you can see authentic Antarctic hangtags.