A good store name can attract customers’ attention and thus increase the rate of customers entering the store. If you want to successfully open a clothing store, you must first give the clothing store a good store name. The name of a clothing store is not just casual. In fact, there are many things that need to be paid attention to when naming a clothing store. Here, the editor summarizes eight taboos that should be paid attention to when naming a clothing store.

1. Avoid randomness

The name of any clothing store cannot be changed at will. The naming must be stable, and the same is true for brand clothing stores. Once registered for use, it cannot be changed at will. This is because the name of the Gangwei store has been registered and repeatedly publicized by advertisements, making it familiar to the public. Over time, it will form a value representation of credibility and quality, which will be produced in society. influence, which in turn can improve the effectiveness of advertising.

2. Avoid breaking the law

When naming a clothing store, you must avoid breaking the law. Avoid suspected infringement. The brand is the basis of the word trademark of the product and an important part of the picture combination trademark. It is closely related to the store name, so the store naming must be serious. Specifically, comply with regulations and comply with requirements. First of all, it must comply with the relevant provisions of national laws. For example, it is prohibited to use words that are the same as or similar to the name of a country or an international organization as a trademark, and it is prohibited to use ethnically discriminatory, exaggerated and deceptive words as a store name. Secondly, it must comply with the requirements of taboo civilization and cannot use words and phrases that are vulgar, obscene and contrary to social morality as product brands.

3. Avoid using polyphonic characters to create ambiguity

Using polyphonic characters in the name of a clothing store will cause great inconvenience to people just like using rare characters. The meaning itself It's not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations.

For example, the following words have two readings: Xing, Sheng, Zhong, Qian Chao, etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.

4. Avoid bad intentions, violation of ethics, public order and good customs

Do not name a clothing store with bad intentions, do not use names that are the same as bad items, and do not name clothing stores that violate ethics. Morality, and not violating good customs, etc.

5. Avoid using partial characters

Clothing store names are for consumers to call. The popularity of the characters should be taken into consideration. However, it is regrettable that some clothing stores There are also some very serious problems with naming. Specially using some partial and obscure words to show your differences, the results are often counterproductive.

The reason why some people choose names with uncommon words is because they think whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.

A good clothing store name is just like a good article. It finds magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words.

6. Avoid vague or nonsensical meanings

An obscure meaning means that the meaning is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. Furthermore, you cannot take meaningless names.

7. Taboo and unlucky words

The unlucky meaning of clothing store names is a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity.

8. Avoid similarities

Also avoid similarities when naming clothing stores. For example, if you choose a three-character brand, I will also choose a three-character name and try to use the same two-character name as you. , easy to confuse consumers’ vision. Following the trend of such a clothing store name will only make people think that you and your store are as ordinary as water.