Xiangshengke = Shengxiangke
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(1) XSK (used for trademarks and abbreviations)
(2)X- Ke Sheng (the trend of the information age)
(3) X-Singer (singer = singer, X-Singer is easy for foreigners to remember)
(4) Shansk (simplified, Ke Sheng simply doesn't spell it)
(5) Xiang -SK (simplify, simply don't spell it out)