E-commerce usually refers to a wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on browser/server application methods, where buyers and sellers conduct various commercial activities without meeting, realizing A new business operation model for consumers' online shopping, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities. This article is a sample e-commerce plan that I compiled for everyone, for reference only.
E-commerce plan sample article one:
Online shopping is an important manifestation of the Internet as a practical tool for netizens. With the improvement of China's overall online shopping environment, online payment and online banking With the rapid development, the online shopping market has an obvious growth trend. According to iResearch research data, clothing and apparel products have surpassed digital products such as mobile phones and laptops since 2007, becoming the largest product category in online shopping transactions.
Taobao Mall is a newly created B2C (B stands for business, which is a business-to-individual shopping platform) created by Taobao, Asia's largest shopping website. ?Taobao’s newly created B2C shopping platform. Founded on April 10, XX, the number of brands has reached 10,000 since its establishment, and the number of corporate merchants has reached nearly 10,000. It has now become the most influential B2C trading platform in China.
Taobao Mall and Taobao.com share more than 180 million members, providing online consumers with a fast, safe and convenient shopping experience. We provide 100% quality guaranteed products, 7-day after-sales service with no reason to return, and provide high-quality services such as shopping invoices and shopping cash points.
The emergence of many small and medium-sized websites, the rise and fall of industry leaders, and the continuous emergence of new business models and product types in vertical B2C websites have become the focus of attention from all walks of life in e-commerce and media. . As an important part of the e-commerce market, the development of clothing e-commerce is the most representative and forward-looking.
The vertical B2C website has also joined the Taobao flagship store. Our company has seen the market prospects and expandable space of clothing e-commerce. Through research in various aspects, it also fully combines the company’s development status. , first of all, we chose to open a Longqing flagship store on the Taobao Mall platform. Longqing is our company’s group buying brand and there is no offline retail. It is not very stressful for us to do e-commerce. At the same time, it avoids the price and price of physical stores. other conflicts. Therefore, I decided to register for the Longqing flagship store.
1. Entering Taobao Mall
You need to pay 16,000 yuan as Taobao operating deposit and rent.
2. About the opening
(1) Manpower planning
1. Personnel division of labor (photography, model, editor, artist, customer service)
(2) Planning Department Opening Assistance Guide
(3) Opening Promotion
III. Positioning and Operation
Age: Suitable for people aged 22-30 years old
Customer groups: 1. College students who have just graduated
2. People who are about to get married
3. New groups of people pursuing personalized needs
< p> Price: According to online research on Youshan, Blue River, and Evo, we learned that the current price of customized shirts is generally between 300 yuan and 500 yuan, and that of finished shirts is around 200 yuan. According to online research on Youshan, Yousoku, and Evo, the price of suits is generally between 1,000 yuan and 1,500 yuan, and the finished products are between 500 yuan and 1,000 yuan, with good sales.Operations Director:
1. Responsible for the overall planning, marketing, promotion, customer relationship management and other system operational work of the online store;
2. Responsible for the online store Daily revision planning, shelving, promotion, sales, after-sales service and other operations and management work;
3. Responsible for the daily maintenance of the online store, ensuring the normal operation of the online store, and optimizing the store and product rankings;
4. Responsible for executing and cooperating with the company's relevant marketing activities and planning store promotions;
5. Responsible for collecting market and industry information and providing effective response plans;
6. Develop sales plans and lead the team to achieve sales performance targets;
7. Maintain customer relationships and handle related customer complaints and disputes.
(1) Preparation for opening a store: 1. Preliminary personnel training. 2. Understand the basic overview of the online store. 3. Familiar with the online store management system
(2) Store decoration:
1. Responsible for the work related to the online store products on and off the shelves;
2. Responsible for the writing of product descriptions and pictures for online store products
3. Responsible for the conception and writing of promotional copywriting;
4. Responsible for the editing of online store product titles and modifications, etc.;
(3) Clothing photography:
Needs the cooperation of the planning department
(4)Normal sales:
Customer service Process
1. Responsible for communicating with customers on Taobao through online chat tools and answering customers’ questions about products and purchased services; 2. Online maintenance and management of product data, logging into the sales system to process the completion of orders internally, Make express delivery orders, organize goods, etc.; 3. Maintain customer relationships, communicate online and answer customer inquiries, guide users to make smooth purchases on the mall, and facilitate transactions; 4. Responsible for tracking and checking difficult customer orders, handling reviews, complaints, etc. .
(5) Delivery:
1. Responsible for online store stocking and acceptance, warehousing, stacking, storage, inventory, reconciliation, etc. of materials;
< p> 2. Responsible for keeping the goods and environment in the warehouse clean, tidy and hygienic;3. Correctly perform product packaging according to the delivery order, and complete the packaging task on time and accurately;
4. Accurately enter the delivery order number in the backend of the online store, change the delivery status, and handle problem items in a timely manner.
Make three checks: check the customer’s basic information (address, name, contact number), check the customer’s purchase information (clothes style, size and color), and check the express delivery information (correctly fill in the express delivery number and related information) Record)
(6) Promotion:
1. First determine 3-5 main products, and give priority to the registration of these products for subsequent events, so as to attract customers and make Good related sales.
2. Cooperate with Taobao’s new store promotion activities, carry out store opening marketing activities, full-site discounts, and VIP discount prices after setting up. 3. Set up Taobao customers, sign up for Super Sellers, Juhuasuan and other activities to attract traffic.
(7) 60-day countdown to store opening
59 days before store opening
Basic overview, hardware, software
57 days before store opening Preparation
55 days before opening the store
Store positioning and delivery methods 53 days before opening the store 1. Understand the basic overview of the online store (hardware and software preparation before opening the store) 2. Master Taobao Mall Transaction process (invoices, points, 7-day no-reason returns) 3. Master Taobao Mall transaction rules 1. Store positioning analysis (mainly how to price products) 2. Understand management
Choose 51 days before opening a store
p>49 days before the store opens
47 days before the store opens
45 days before the store opens
43 days before the store opens
Operation The policy is determined 41 days before the store opens
39 days before the store opens
37 days before the store opens
35 days before the store opens
33 days before the store opens
31 days before store basic decoration
29 days before store opening
27 days before store opening
1. Master photo shooting skills and Mall photo requirements details 2. Master
25 days before opening the store
Baby photography and detailed preparation 23 days before opening the store
21 days before opening the store
< p> 19 days before store opening17 days before store opening
15 days before store opening
13 days before opening and trial operation of store
11 days before the store opens
9 days before the store opens
7 days before the store opens
Raise awareness and promote activities 5 days before the store opens
3 days before opening the store 1. Trial operation, modification and adjustment 2. Trial implementation of the promotion plan, adjustment 3. Use of store diagnostic card opening for business
Summary
Operation of the physical store Whether it is good or bad largely depends on the location of the physical store. Only when it is opened in a place with a lot of traffic and can attract customers to the store can it be further converted into sales results and thereby create profits. The same is true for online sales. Only with this relatively large number of page views as the basis can we improve the conversion rate through operational means and turn it into sales performance. As for how to increase page views, in addition to the quality of the product, which can bring repeat customers, and the various marketing methods mentioned above, another method that can be considered is to purchase 1. Alibaba Wangwang usage tips 2. Return and exchange processing methods and process 1. Master the skills to upload products and merchandise 2. Master the specific details of product descriptions 1. Characteristics of Taobao store promotion 2. How to improve credibility in a short time 3. Determine the promotion plan image processing skills 1. Store settings (basic settings, store Category management, custom page settings, picture management) 2. Transaction management (order management, evaluation management, freight settings) 3. Mall services (sales settlement, ordering services, deposits, account details download, bills payable) 4. Account settings 5 .Brand maintenance 1. Fixed expenses for new stores 2. Determine operating policies 1. Logistics method confirmation 2. Logistics packaging and delivery skills 3. Delivery sample confirmation 4. Understand the software management provided by Taobao platform (personnel structure and equipment, personnel recruitment ) buy Taobao’s advertising resources. According to your own strength and plan, you can let Taobao assist in formulating a series of advertising plans, which can quickly increase brand awareness, increase page views, and cooperate with good operations.
E-commerce plan sample article two:
1. E-commerce project organizational structure and job responsibilities (the first step)
E-commerce platform team members It is the key to the launch and subsequent operation of the entire project, and requires dedicated personnel to build it.
1. Project leader: overall operation.
2. Website structure management: the overall structure and content optimization of the website.
3. Art: The page design of the website and the humanized interactive communication of the page.
4. Backend programmer: implements backend program functions.
5. Internet promoter: Promote the website through the Internet and traditional media or other methods.
6. Internet marketer: sell website service products through Internet marketing or traditional methods.
7. Website editor/information manager: Manage the information of each column of the website.
8. Server maintenance personnel: Provide server security and website-related functions.
Combined with the company’s existing e-commerce job resources for reasonable integration, the missing positions require human resources to be filled by job recruitment, and the overall position progress will be in place by mid-April.
2. E-commerce project positioning (second step)
Based on the characteristics of the company's two series of products and the long-term development of the e-commerce project, it is necessary to abandon the existing single series of products. For e-commerce, it is necessary to establish a new e-commerce platform that effectively meets the two series of products. The e-commerce domain name positioning principles should be short, easy to remember, to the point, and closely related to the company and its products. A successful domain name is like a famous brand, a famous trademark, which will bring intangible asset value to the enterprise!
This domain name is combined with market research and linked to the entire company to hold a referendum to determine. The company's existing domain name website will be re-optimized according to market conditions and is basically defined as a product promotion website.
3. Planning and design of e-commerce platform (the third step)
1. Conventional web product design items (registration, login, membership, product series, product category display, limited time sale) , group buying, etc.)
2. Product search engine. Through the search engine, product information is provided to users conveniently and quickly to facilitate user shopping.
3. Shopping cart. The shopping cart has the function of providing information to customers Provides functions such as storing information about purchased goods, calculating the number and price of goods, etc. Through the shopping cart, users can also modify the number of goods, return a certain product or all goods.
4. Customer Service Center. Provide customers with Instructions for various operations and various services on the website, including shopping guide, service features, service commitments, whether goods can be returned or exchanged, payment methods supported by the mall, whether there are additional charges for door-to-door delivery, and delivery time after confirmation of receipt of payment. Waiting for information that customers care about.
5. Access counter. The access counter can count the frequency of visits to various topics of the website by Internet visitors, and grasp the consumer demand for shopping malls, goods and services. The data is formulated An important reference for business and marketing strategies.
6. Order query. Users can enter the order status interface based on the order number and corresponding information. This interface provides the order date, whether payment has been received, and whether it has been shipped. and shipping date and other information.
7. BBS. Use a message book to record the customer’s comments on the website content, services provided, product search, product comparison, shopping cart, and customer service after browsing the website or shopping. Center, product feedback, distribution station, inquiry center, cashier center, popular e-commerce website planning report, etc. Through the message book, on the one hand, we can understand customer needs, improve services, and enrich product types; on the other hand, through replies, Let users understand the services provided by the mall and increase users' trust in the website.
8. Email. Provide the corresponding administrator's email address on each page of the website so that customers can access each page. When the time comes, feedback the problems, comments and suggestions encountered to the administrator in the form of E2mail, so that the administrator can improve services and deal with problems in a timely manner.
9. Email list. Whenever products are updated and products are released When new preferential measures or major events are held, contact customers through the email list.
10. Online payment. Since online real-time payment has not been fully realized at this stage in our country, shopping malls should pay attention to it. Provide a variety of payment methods, such as credit card payment.
The layout design of the above single items will be based on market research and the type of B2C or O2O for window design. The overall layout will take comprehensive consideration of the two series of products.
IV. E-commerce platform software and hardware (step 4)
Generally, hardware is very important for the operation of a website, and hardware is the basic guarantee for the operation of the website;
1. E-commerce hardware is generally divided into two parts: network equipment and servers;
Network equipment: routers, switches, firewalls
Servers: depending on the development of the company It depends, it can be self-built, managed or rented.
2. E-commerce software generally consists of three parts:
A. Operating software system (UINX, LINUX, Netware),
B. Web server software,
C. Database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.)
The selection of the above equipment software depends on the positioning of the project and the company’s own resources and then make the final decision.
5. E-commerce project process training (step 5)
After the e-commerce platform is established, coordinate the company’s two series of product management personnel, including factory management personnel, to conduct multi-department E-commerce operation process docking training to ensure e-commerce from product display on the e-commerce platform? Price operation? Marketing? Customer attention? Customer ordering? To two product inventory management coordination? Financial settlement? Product delivery? Customer after-sales service. The closed loop of the entire process is continuous to ensure a smooth process and ensure that all company personnel are familiar with the e-commerce operation process.
VI. E-commerce promotion and operation (Step 6)
1. Unify the company’s entire QQ and public QQ groups, personal WeChat and public WeChat, Weibo, email, etc. Export the e-commerce platform of the company's software and conduct self-media promotion and marketing.
2. Unify the company’s two series of product packaging and e-commerce platform promotion for external advertising.
3. Carry out keyword and window promotion marketing on popular forums and search engines (Baidu, Soso, Google, etc.).
4. Use traditional promotion methods to pilot a district for promotion, provide convenient services (paid or free) for a certain group of people to gather offline customer resources online, and attract customers through convenient services and product activities. Customers pay attention to the company's e-commerce and mobile clients to increase customer clicks and member registrations on the two systems, thereby increasing the added value of e-commerce. After the pilot is successful, it will be replicated in other areas.
E-commerce plan sample article three:
1. Overview
Nowadays, market competition has become more and more fierce, and traditional media advertising has already become fierce. As an emerging Internet media, whoever pays attention first will get a share of the cake. The promotion of e-commerce breaks the limitations of time and space, changes the form of trade, greatly accelerates the circulation of goods in the entire society, helps reduce corporate costs, improves corporate competitiveness, especially enables small and medium-sized enterprises to directly participate in international market competition, and also Provide small and medium-sized enterprises with the opportunity to compete with large enterprises. Obviously, the development of e-commerce is of great significance to small and medium-sized enterprises, and small and medium-sized enterprises should seize the opportunity to vigorously develop e-commerce.
Due to the late start of e-commerce, our company lags behind other companies in many aspects, with incomplete functions and closed information. Therefore, it is necessary to increase investment and pay more attention to this aspect.
2. The necessity for enterprises to carry out e-commerce
1. Functions implemented by e-commerce applications: production activities? Product design and product customization; business sales activities? Product strategy , pricing strategy, promotion strategy; service and technical support? Online technical services and technical support, online online forums, search services, order inquiries; purchase logistics and delivery logistics; human resources? Online recruitment.
2. Feasibility analysis of enterprises carrying out e-commerce: the benefits that small and medium-sized enterprises can bring by implementing e-commerce.
(1) It is conducive to the competition between small and medium-sized enterprises and large enterprises. Under the traditional business model, it is difficult for small and medium-sized enterprises to compete with large enterprises; under the e-commerce model, because the Internet is global and everyone is equal on the Internet, small and medium-sized enterprises can compete with large enterprises through e-commerce.
(2) It will help expand the market space for small and medium-sized enterprises. The development of e-commerce can expand the market space of enterprises to a global scale. Enterprises can promote their products and services globally and let consumers around the world know about their products and services.
(3) It is conducive to the extension of the supply chain from the traditional market to the virtual market.
The development of e-commerce will require more suppliers to provide design and engineering services. Manufacturers will outsource more non-core businesses. Customers will need more electronic communications for order placing, accounting and other services. When a large number of When customers have this requirement, it will have a big impact on the supply chain. Customers are demanding more inventory management services from their suppliers; manufacturers will continue to reduce the overall number of suppliers; and companies in the supply chain will be more closely connected.
(4) Strengthen the internal operations and real-time control of small and medium-sized enterprises. With greater use of Internet technology and system integration technology, communication and collaboration within the company will improve, there will be greater use of automation technology, providing greater opportunities for integrating external data and internal operations; the number of corporate employees will decrease, Administrative costs per employee will also be reduced.
(5) Increase business opportunities for small and medium-sized enterprises and develop business prospects. Enterprises can use the Internet to quickly and accurately obtain the latest business information in all aspects to guide their production and sales, making the enterprise's market prospects broader.
3. How does this enterprise carry out e-commerce?
The development of e-commerce for small and medium-sized enterprises needs to be carried out step by step. It must be based on a full understanding of the market, a basic analysis of competitive factors in the same industry, With a full understanding of the current situation of the company and a clear plan for its development strategy, it will be carried out steadily based on the company's own characteristics, industry characteristics and regional economic characteristics.
1. If any enterprise wants to carry out e-commerce, it must first understand the modern network, its target market, and its current situation. The above are all basics. If you blindly carry out e-commerce work without thinking about it, you will probably achieve half the result with twice the result and waste manpower and material resources. If an enterprise wants to better carry out e-commerce and find business through the Internet, it must first conduct research. Only by understanding China's online market and network characteristics, and understanding the Chinese e-commerce market, can it carry out e-commerce work better and faster.
2. Choose an e-commerce model that suits you.
Before a company carries out e-commerce work, we must first think about whether we want to establish and promote a good corporate image of our company through the Internet, or whether we want to sell products directly. For a company like ours, which mainly sells large machinery, basically no customer will place an order directly after reading the product introduction. Usually, there will be simple online consultation, further negotiation, and even on-site customer visits. Inspections, etc., so we need to use e-commerce to let target customers first understand our company, understand our products, and be interested in our products. Relevant work on this point includes:
(1) Establish your own company website and maintain it regularly, including product updates, updates on company and industry trends, etc. The website page is simple and fast, allowing users to quickly capture the products they are interested in, and gain a basic understanding of the products through product introduction, stimulating the desire to consult and purchase.
(2) Publish company information and product information on third-party platforms, taking a solid step towards e-commerce. At this stage, our company has only opened the Integrity Pass membership on Alibaba, and the effect has not yet appeared. I think that the company should open memberships on some third-party platforms in the coal or machinery industry in the near future and publish product information, because according to the nature of the company's products, the target customers are more obvious on such websites and the products are more competitive.
(3) Continue to carry out SEO work (search engine marketing) such as Baidu promotion and make it systematic. The characteristic of this work is that it may not be effective if you do it, but it will definitely not be effective if you don’t do it. Working hard to rank your products at the top plays a vital role in product sales.
(4) Choose multiple forms of product marketing methods. There are various methods of Internet marketing, such as search engine marketing, links, QQ groups, related information watermarks, emails, advertisements, etc. We must choose the corresponding marketing method according to the characteristics of our own products. At this stage, our company’s main marketing methods are mainly Search engine marketing and direct mail still have a certain effect, so we need to continue to carry out related work. At the same time, we can establish relevant QQ groups, add potential customers, publish relevant industry trends every day, and recommend company products; in addition, we can establish our own Corporate blog with regularly updated content. These promotion methods must also be tested in practice whether they are consistent with the company's development strategy.
3. Make plans and implement them concretely.
If an enterprise wants to develop e-commerce, there are many things to do. Without a detailed plan, it will be impossible to start and it will be in a hurry. Once a problem occurs, it will fall into chaos and waste a lot of money, manpower and time. As for how to formulate an e-commerce implementation plan, this should be based on the actual situation of your company, and should generally include the following contents: the length of the company's work plan, the company's purpose of carrying out e-commerce, and the clear goals and implementation methods of each stage. Operators, investment funds, etc. According to the company's own conditions, the following plans are available:
(1) At least one e-commerce professional or person with relevant work experience should be hired to systematically formulate and implement e-commerce related work.
(2) Work steps: Step by step, try a variety of online promotion methods.
(3) Budget: related platforms are about 5,000-10,000 yuan/year, related promotion is about 5,000 yuan/year, and website maintenance is about 500 yuan/year.
4. Realize the three elements of e-commerce.
To realize e-commerce behavior, three necessary conditions need to be established: first, the hardware and software technical environment, second, the payment link, and third, the logistics link.
In terms of the entire circulation channel, including information flow, capital flow, logistics, people flow, etc. (called the four-stream economy). To measure the development space of an enterprise or an individual, it is to examine the share, methods and methods you occupy in the fourth-rate economy. Utilizing the three elements and conditions of e-commerce and the reasonable connection with the four-stream economic channels will be the guarantee for greater value enhancement. Alibaba B2B occupies the information flow and is a professional representative. In addition, Alipay increases capital flow and strengthens the integration of the two channels. As for logistics, it is established by integrating resources from other logistics systems. The company has joined Alibaba B2B, but has not opened Alipay and added a deposit. If improvements are made in these two aspects, the company's integrity index will be greatly improved and customers will have no worries.