Editor: Hello Xiaoyi, as far as I know, a trademark is a company's brand. So what is the importance of a trademark for a start-up company?

Yi: Many successful entrepreneurs have mentioned the importance of trademarks to start-up companies. To sum it up in one sentence: a trademark is usually sunny for a company, but once it Things go wrong. Whether it is a self-employed household or a business, if the trademark used or operated has not been registered, if it is used by others for brand promotion or product production, this is not an infringement. If it is registered by someone else, even if you are the first user of the trademark, you can no longer use the trademark (or you can recover the original trademark through opposition).

Editor: There are many suggestions for entrepreneurship in the Internet economy. What do you think of this big IP?

Yi: The rapid development of the Internet industry has brought important interpretations to trademark registration. Even if a project has won widespread recognition from society, it cannot be called "IP" without a registered trademark in key areas, and The more famous you become, the more disputes you face. As a start-up, the first step is to attach great importance to the important IP of trademark, so that you can be the first to enter the market at the beginning of your business.

Editor: Faced with the pain points of trademark IP management, what should startups do?

Yi: Startup companies can standardize trademark protection and management based on the following points: 1. First register the trademark from the start of the project, and follow up with legal affairs or an intellectual property agency. 2. Secondly, in addition to registering brand trademarks, the company's solgan, VI adjustment, nationwide influential activities, founder's works, APP graphics, etc. also need to register trademarks or copyrights; 3. Strong start-up companies Registered trademarks should strive to be fully covered, with "protective layout" for unregistered blank areas, and "continuous registration" for registered areas; you can also try "penetrating registration" around competing registered trademarks, etc.