The dial of my watch says SWISSMADE, which means "Made in Switzerland".
In the Swiss watch industry, in addition to the brand, the place of production of the watch manufacturer has also become an important symbol: either "SwissMade" is marked on the watch, or the more precise geographical location The description is like Geneva. The brand name attracts the attention of buyers, and indicating the country of origin is more convincing and prevents manufacturers from other countries from copying products.
A watch made in Switzerland has the name "Swiss Made" or "Swissmade" (or its abbreviation "Swiss" or "Swiss"), which is not just a trademark indicating the nationality of the manufacturer or seller . This label (in legal terms, "mark of origin") enjoys a high reputation around the world. For decades, "Swiss Made" has established a high-quality image in people's minds. It not only represents credible technical quality (accurate, reliable, waterproof, heat-resistant), but also is synonymous with beauty (elegant and novel design). It is the crystallization of traditional craftsmanship and modern technology.
Extended information:
Swiss Made, also known as "SwissMade"; it is a symbol of quality and standards in the world watch industry; it has been widely marked on several For thousands of watches produced in Switzerland, it represents exquisite craftsmanship and accurate timekeeping; as a golden sign of Switzerland, it also represents quality assurance.
Reference: Baidu Encyclopedia-Made in Switzerland