The choice of registration method: one is to go to the State Trademark Office for trademark registration. Another way is to entrust an experienced trademark agency organization or lawyer to provide trademark agency services (our company can act as an agent). This will save a lot of time and energy, of course, the other party will charge the corresponding agency fee. 2. Inquiry about the prior right of trademark registration: Trademark inquiry refers to the inquiry about whether the trademark applied by the applicant for trademark registration or his agent before applying for registration is the same as or similar to the trademark of the prior right. It is worth noting that although trademark inquiry is not a necessary procedure for registered trademarks (following the principle of voluntary inquiry), this work can greatly reduce the risk of trademark registration and improve the certainty of trademark registration. In the process of inquiry, due to the influence of data processing and trademark application review period, some previously applied trademarks cannot enter the database, so it is impossible to inquire and retrieve this information. In addition, trademark inquiry and examination are undertaken by different personnel, and inquirers and different examiners may have different opinions on the examination point of view. Therefore, the trademark query results cannot be used as a legal basis and have no legal effect. 3. Preparation of trademark application materials: (1) If you apply in the name of a natural person, you need to show your ID card and submit a copy of your ID card. To apply for registration with an enterprise as the applicant, it is necessary to produce a copy of the business license of the enterprise and provide a copy of the business license signed by the issuing authority. A complete application for trademark registration, stamped with the official seal of the unit and personal signature. (2) 6 trademark designs (6 color designs are required for color trademarks with specified colors, black and white ink draft 1 sheet). The provided trademark pattern must be clear and easy to stick, and replaced by bright and durable paper or photos, with the length and width not exceeding 10 cm and less than 5 cm. If the direction of the trademark pattern is not clear, it should be indicated by an arrow. When applying for trademarks of cigarettes and cigars, the design can be as big as the actual use. (3) Prepare the corresponding registration fee: registered trademark fee: 1000 yuan. 2. Application for registration 1. Only individuals or groups who meet the following conditions can apply for trademark registration in China: the applicant for trademark registration must be an enterprise, institution, social organization, individual businessman, foreigner or foreign enterprise of the country that signed an agreement with China or acceded to an international treaty with China or handled it according to the principle of reciprocity. If the above conditions are met and the exclusive right to use a trademark needs to be obtained, it shall be done on a voluntary basis. 2. Application by classification of goods and services: At present, China's trademark law implements international classification of goods, and divides 1 10,000 kinds of goods and services into 45 categories, including 34 categories of goods and services 1 1. When applying for trademark registration, the category of goods or services using the trademark shall be determined according to the classification of goods and services. If the same applicant uses the same trademark on different kinds of goods, he should apply for registration according to the classification of goods, which can avoid the improper expansion of the scope of application of trademark rights, and is also conducive to the examination and approval of examiners and the protection of trademark exclusive rights. Since China adopts the principle of applying first for trademark registration, once the date of application becomes the legal basis for determining trademark rights, the date of application for trademark registration should be based on the date when the Trademark Office receives the application documents (the smallest unit of date is' date'). Trademark Review Trademark review refers to a series of activities such as inspection, data retrieval, analysis and comparison, investigation and research conducted by the trademark registration authority to determine whether the application for trademark registration conforms to the provisions of the Trademark Law. 4. Preliminary examination announcement Trademark examination refers to the decision to approve the registration of an application for trademark registration if it meets the relevant provisions of the Trademark Law after examination. And make an announcement in the trademark announcement. If no objection is raised within three months from the date of the announcement of preliminary examination and approval, the trademark shall be registered and a registration announcement shall be issued at the same time. V. Announcement of Registration Trademark registration is a trademark legal procedure. The application for trademark registration filed by the applicant shall be preliminarily examined and approved by the Trademark Office. If no objection is raised within three months or the objection is ruled invalid, the trademark will take effect and be protected by law, and the trademark registrant will enjoy the exclusive right to use the trademark. Trademark registration takes about one year to one and a half years. The period of validity of a registered trademark is ten years, counting from the date of approval of registration. Where it is necessary to continue to use a registered trademark after its expiration, it may apply for renewal of registration. 6. If a trademark registration certificate is obtained through an agent, the agent shall send the trademark registration certificate to the trademark registrant. Where a trademark is directly registered, the trademark registrant shall collect it from the Trademark Office within three months after receiving the Notice of Obtaining a Trademark Registration Certificate, and shall also bring: (1) a letter of introduction for obtaining a trademark registration certificate; (2) The ID card and photocopy of the witness; (3) The original business license shall be stamped with the seal of the local industrial and commercial department; (4) Notice of obtaining the trademark registration certificate; (5) Where the name of a trademark registrant changes, a certificate of change issued by the working department shall be attached. In addition: application time for trademark registration: it usually takes about two months to apply for and publish a new trademark, including one month for application acceptance and formal examination, one year for substantive examination, three months for objection, and two months for approval, announcement and publication. Trademark licensing consultation Beijing Zhongshenghui Intellectual Property Agency Co., Ltd. needs to register with the Trademark Office.