1. A trademark recognized as a well-known trademark in China, in addition to enjoying the exclusive rights of trademark registration arising from trademark registration in accordance with the law, also has the right to prohibit others from registering or using its well-known trademarks in a certain range of non-similar trademarks. trademark.

2. If it has strong distinctiveness and high popularity, a trademark that is recognized as a well-known trademark in China has the right to prohibit others from using it as part of a company name.

3. When determining infringement, if the plaintiff is the owner of a well-known trademark, it is very likely that the administrative law enforcement or judicial authorities will determine that the defendant’s trademark is similar to its trademark.

4. With the vigorous development of the Internet, the protection of well-known trademarks has been extended to this virtual space corresponding to reality. In other words, the power of well-known trademarks has been extended to the Internet field, that is, it is absolutely prohibited for others to maliciously seize the domain name rights of well-known trademarks, register them, and use domain names that are the same or similar to others' well-known trademarks.

Specifically speaking, applying for a well-known trademark has the following benefits for trademark protection:

1. Fight against malicious registration;

2. Fight against the identity of different products. Impact of (similar) trademarks;

3. It is easier to identify similar trademarks;

4. When filing and investigating criminal cases of counterfeit trademarks, there is no limit on the amount of the case;

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5. Prevent other companies from registering company names with well-known trademarks;

6. Avoid domain name registration problems in e-commerce.

There will also be incentives and tax incentives in various places