LOGO design concept can be written from these four aspects

1. Functionality of LOGO

LOGO design concept can be written from these four aspects, and matters needing attention when writing

The essence of logo lies in its functionality. Although it has ornamental value, the logo is mainly not for people to watch, but for practicality. It has irreplaceable unique functions. Signs with legal effect have a special mission of safeguarding rights and interests.

2. LOGO is easy to identify

The most prominent feature of the logo is that it is easy to identify. It is the main function of the logo to show the characteristics of things and indicate the different meanings, differences and ownership between things.

3. The characteristics and meanings of the written thing itself

The logo design concept can be written from these four aspects, as well as the matters needing attention when writing

No matter what the logo is to explain or indicate, whether it is moral or symbolic, its meaning must be accurate. Especially * * * logo, first of all, should be easy to understand, in line with people's cognitive psychology and cognitive ability, which can make people understand it at a glance and accurately in a very short time. This is the advantage that logo is better than language and faster than language.

4. The artistry of LOGO

The designed logo should be artistic to some extent. It conforms to both practical requirements and aesthetic principles. Personally, I advocate individuality. Generally speaking, artistic signs can attract and infect people more, giving people a strong and profound impression.

composition interpretation

1. logo takes technology as the concept, green as the basis, Lenovo as the basis, and fully demonstrates the concept of "Jiesheng Chemical" serving life with "green technology".

2. The basic elements of this logo are circles and pentagons, which are easy to associate with the structure of molecules and atoms, which is in line with the professional characteristics of enterprises; The pentagon is a "J", which is transformed into an upward bird. In order to show the civilization and work development of enterprises, it can be said that form and spirit are one, and there is no disadvantage.

3. the logo is mainly green, sky blue and orange. The cylindrical structure is green, representing nature, health and prudence; The pentagon is mutated in red and yellow, symbolizing the light of the sun and representing hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.

4. This logo has a wide understanding of extensibility and is an outstanding endorsement image that is easy to argue, read and remember.

5. The lgoo graphic civilization is not only an artistic style of international planning, but also a showcase of the times of contemporary enterprises. It communicates with the public with concise and vivid graphical words, which enables the rapid transmission of enterprise information and constitutes the precipitation of brand information civilization.