The writing skills at the end of e-commerce copywriting can induce users to make impulse purchases and place orders immediately through limited-time limited offers, limited coupons, low prices and other limited-time policies.

First, A (Attention) is attention, which is the title of the article. The product title is used to be searched, and the article title is used to attract the user's attention. You can quote it. The selling point of a popular product, explain the selling point of a popular product, is the intersection between the product’s functionality and user needs.

Second, I (Interest) is interest, which is the beginning of the article. The title is to attract people, and the beginning of the article is to capture the needs of users, that is, to poke the pain points, and then according to the users The pain points are explained by the solutions, which arouses the curiosity of the users to continue reading the article. T (Trust) stands for trust, which is the main text of the article. Needless to say big names, the brand you create must mention your own brand. Formal corporate qualifications can be generated through comparison and experimentation with other products. Differentiation (better than competing products), you can also show your own production workshop and factory production process, as well as your own comment area and buyer show. These points are to make users more trustful.

Three, D (Desire), is desire. Based on what kind of scenarios your product is combined with, it allows users to think about what they would do if they had this product, detailed pictures of the product, celebrities recommending this product, and There are after-sales packaging instructions, which can help users eliminate some concerns before purchasing.

A (Action), which is the end of the article, allows users to make impulsive purchases through time-limited discounts, limited coupons, low prices and other time-limited policies. Place your order now.

Fourth, in fact, the new challenges posed by the new era to advertising copywriting are far more than the above three. The communication methods and evolution speed of new media are completely different from traditional media platforms! Conventional copywriting creation is nothing more than writing in conjunction with familiar media forms such as television, newspapers, outdoor, and radio, etc., and grasping the criteria of "impact, interest, sense of value, dramatic tension, and insight into the audience's psychology" that is, Can. New media copywriters have to face changes in publishing carriers and communication styles at any time: website copywriting, e-commerce copywriting, Weibo copywriting, WeChat copywriting, H5 page (html5) copywriting, etc. There are endless new forms of advertising that lack universal rules. When each new platform comes out, copywriters need to re-examine and redefine the communication context between the brand and the audience.