The "Putian Shoes" cottage will become history
The "Putian Shoes" cottage will become history, and the collective trademark of "Putian Shoes" has been successfully registered with the approval of China National Intellectual Property Administration, marking the transformation of Putian footwear industry from "Made in Putian" to "Created in Putian", and "Putian Shoes" cottage will become history. "Putian Shoes" cottage may become history 1
It has been learned from Putian Footwear Association that the collective trademark of "Putian Shoes" has been successfully registered with the approval of China National Intellectual Property Administration, which is the first collective trademark of footwear industry named after the place name of municipal administrative division in Fujian Province. People in the industry believe that this marks the transformation of Putian footwear industry from "Made in Putian" to "Created in Putian".
"Putian shoes" have come out! Then, in the face of transformation and upgrading, what are the challenges faced by Putian Shoes? Can it smoothly move towards the "light of domestic products"?
first, the real feeling of Putian shoes: imitation of this road will not go on sooner or later
According to public information, the footwear industry is an important pillar industry in Putian. According to statistics, as of June 221, Putian * * * has more than 4,2 shoe enterprises and 5, employees, with an output value of over 1 billion yuan and an annual output of 1.3 billion pairs of shoes, accounting for nearly 1% of the national output.
To be honest, when I was at school, I also bought Putian shoes. In the early days, Putian shoes were really shoddy. You can see real shoes and fake shoes at a glance, and the price is very cheap. Thousands of shoes can even be bought for one or two hundred. However, it is really uncomfortable to wear, which is quite different from the genuine product. It won't be long before it is deformed and damaged, and the quality is worrying, so I haven't bought it again.
In about 218, because I prefer the leisure shoes of Ghost Tsukika Tiger, it costs 7 to 8 yuan to see the genuine ones. I thought they were not functional shoes anyway, so I bought a pair of Putian to try. I found it was not that cheap, about three or four hundred. I really didn't see the difference between the genuine products I bought after I got it and the ones I bought before. The shoe seller said that this pair was company grade, and only after I got to know it did I know that they were divided internally: currency, genuine standard, company grade and original order.
in other words, this is a more and more professional route for Putian shoes. At that time, I was thinking, since it is so mature and professional, why don't Putian people make their own brands?
What's more, a colleague of mine always couldn't get it when alphafly next% was first released, so he bought a pair of Putian shoes in a fit of pique, which was enough. Everyone was worried about whether this kind of functional shoes would be injured if they didn't buy genuine ones. Later, according to his feedback,
the rebound of Putian shoes is much worse than that of genuine shoes. After running for two or three hundred kilometers, the air cushion leaked, but it was only a few hundred dollars, so he didn't care.
then, I realized that Putian really can do anything, and it's not bad. However, this sneaky money-making model is doomed to go far, especially now that more and more attention is paid to the protection of intellectual property rights, imitation will not go on sooner or later.
second, in my opinion, this is likely to be a precursor to cleaning up the fake shoes in Putian.
You know, what is the shoe-related industry in Putian mainly doing at present? I think everyone here may know it well, not only you and me, but also the local area. Does the country know? I'm sure I know everything.
As we all know, it is illegal to make and sell fake shoes, but the flow of Putian shoes in the market has never stopped. Many Putian locals go out in the daytime, and only around 315 and the Spring Festival every year may be slightly restrained.
however, why hasn't the local authorities taken drastic measures to wipe out those factories? This involves a local economic problem.
Putian's shoe-making industry can be said to be the pillar industry of Putian. If we really take a one-time tough approach, we can say that Putian's economy will collapse directly. It can be seen that it is unrealistic to directly take tough measures to clean up those fake factories in a short period of time.
However, making and selling fake products is always illegal. As long as it is illegal, it will not be a long-term solution. In other words, the transformation of the whole Putian is imperative. Of course, the transformation will definitely not happen overnight, and it will take time.
Therefore, the collective trademark registration of Putian Shoes this time is equivalent to sending a signal to these local factories in Putian: some smart people may have been slowly transforming before this.
What we can know is that some factories in Putian are profitable at present, but it is illegal to make and sell fake products. Many local factories feel that no one is in charge of this matter, so they still go their own way and do not make transformation. After all, transformation is risky, and in case of transformation failure, it may turn from profit to loss.
Now that the collective trademark has been registered, it seems to me that the signal is very clear. This time may be one or two years, maybe three or five years. If some factories are obsessed with current profits, they may eventually be caught in the net.
Third, finally, what are the challenges faced by Putian Shoes?
In essence, shoes and clothing are still an industry with relatively low technology content and no obvious technical barriers. Although there are many researches on materials science, mechanics and human body function, they can't reach the chip level.
However, the other side of the coin, that is, shoes and clothing have extremely high requirements for design. Design, or art and aesthetic feeling, may not be the basis of daily life, but it is the key to the development of soft power in the whole country. In particular, cultural influence and output are crucial to the long-term development of the country. Just look at the United States.
in the past few decades, China's shoes and clothing industry was mainly based on manufacturing and production. In terms of original design, both subjective will and objective ability are insufficient. For a long time, even if a brand was established, a brand was not really managed with good design and marketing. The former Jinjiang sports brand was a good example.
Nowadays, domestic brands have begun to wake up and gradually realize the limitations of the original model, and we have seen gratifying progress. With more and more original designs coming to the stage, the thinking and vision of shoe research and development have been broadened, and more and more money has been invested in scientific research and design resources.
as a result, the appearance and performance of domestic brands have improved, the price range has been appropriately narrowed, the brand influence and channel construction are getting better and better, and they can gradually compete with international mainstream brands, which was completely absent more than a decade ago.
Of course, there are many bottlenecks in this process, especially in design, which requires a long period of artistic accumulation and development and rich cultural soil, so that designers can have real room for growth.
The action of Putian Shoes is still full of expectations. When government resources are willing to support the upgrading and development of industries and help original designs and products, it is exciting and good news for all enterprises.
in the final analysis, you must have a strong ability and a solid foundation in order to withstand changes and tests. When our local products are getting better and better, consumers will naturally choose to support domestic products without even needing foreign brands to make mistakes.
finally, I still want to say, I hope this matter will be carried out according to the initial intention, and don't go astray at last.
Last words: Expect Putian shoes to become the "light of domestic products"
It is inevitable to wait and see, but the market is changing rapidly and the industrial development is difficult. How to lay out and operate is the key to promote local original design. We are all expecting that "Putian Shoes" can get rid of imitation, really form a strong force in the manufacturing industry, and even become an incubator and development holy land for designers in the clothing industry.
Although I arrived late, I finally realized that the road of plagiarism was doomed to be short, and I chose a correct but very difficult one. The next step is the implementation level. I sincerely hope that since I have decided, I will unswervingly go on. "Putian Shoes" cottage may become history 2
Putian, Fujian is known as "China Shoes Capital", and the footwear industry is a shining business card of Putian. At present, the output value of Putian footwear industry has exceeded 1 billion yuan.
A few days ago, the Putian shoe industry with an output value of 1 billion yuan ushered in good news.
According to the news from WeChat official account on WeChat of Putian Radio Station, the collective trademark of Putian Shoes has been successfully registered with the approval of China National Intellectual Property Administration. This is the first collective trademark of footwear industry in Fujian Province, which marks the transformation of Putian footwear industry from "Made in Putian" to "Created in Putian" and effectively promotes the transformation and upgrading of Putian footwear industry.
The trademark of "Putian Shoes" has high hopes
After public solicitation to the whole society, in June last year, Putian initially determined the LOGO and name of the collective trademark of "Putian Shoes" and applied for registration with the China National Intellectual Property Administration Trademark Office.
LOGO takes shoelaces as creative composition, and outlines the pinyin initials "P" and "T" of Putian. The graphic "P" rises from the ground and "T" extends upward, which not only embodies the characteristics of shoes, but also symbolizes the determination and confidence in the transformation and upgrading of Putian footwear industry.
the registration date of this trademark is February 28th, 222, and it is valid until February 27th, 232; Approved goods/services include sports shoes, children's sports shoes, casual shoes, light rubber shoes, foot protection safety shoes, travel shoes, children's travel shoes, leather shoes, etc.
relevant departments said that next, a small number of small workshops that counterfeit famous brands without creating their own brands or applying for free use of the public brand "Putian Shoes" will be resolutely cracked down to restore the glory of Putian as the "Shoe Capital".
Footwear is an important pillar industry in Putian. At present, there are more than 4, shoe enterprises and 5, employees in the city, with an output value exceeding 1 billion yuan and an annual output of more than 1.3 billion pairs of shoes, accounting for nearly one tenth of the national output.
The industrial scale and technological level of Putian shoes are among the best in China. However, in the market, Putian shoes have both praise and praise. Supporters say Putian shoes are of good quality and cheap price. There are also many people who associate Putian shoes with "counterfeiting".
According to The Paper, at the third Digital China Construction Summit held in October, 22, Li Jianhui, then mayor of Putian City, publicly "laughed at himself": "There is an embarrassing joke. If your Nike shoes are worn for two years, it is really Nike. If they are worn for three years, it is made by Putian."
Good brands are created by everyone
According to the Economic Daily, in recent years, Putian has introduced many new policies to fully promote the creation of brands, improve quality and increase varieties of footwear, and support shoe enterprises to develop new brands in sub-sectors and seize the target market; Encourage all parties to implement alliance brand creation and register regional brands and public brands; Introduce investment companies, set up service platforms, and promote Putian shoes brand professionally. From Putian high imitation shoes to "Putian good shoes", from OEM to joint brand creation, from manufacturing to creation, Putian shoes have made their own way.
Wang Dechun, Secretary-General of Putian Shoes Association, said that the collective trademark of Putian Shoes belongs to regional brands, and relevant access standards are formulated by the association and endorsed by the government. Only enterprises that meet the standards in terms of product materials and prices can use this logo and use their own brands at the same time.
Previously, many shoe enterprises in Putian also tried to establish their own brands and expand e-commerce channels, but due to the late start, difficult incubation and high investment cost, the effect was minimal. "With the collective trademark, enterprises don't have to fight alone, and the platform and consumers have higher trust in us." Lin Zhihong, deputy general manager of Fujian Jitu Technology Co., Ltd. said.
In Wang Dechun's view, Putian has accumulated a large number of experienced shoemaking experts because he has been OEM for international brands all the year round, so it is not difficult to develop and manufacture shoes that are complex and require advanced technology. Coupled with the perfect shoemaking system, the quality of shoes can be guaranteed, which are the real advantages of Putian. "The popularity is not enough, and many consumers still look at Putian shoes with colored glasses." Wang Dechun said that he hopes to reverse consumers' negative impression of Putian shoes through good products.
It is with this goal in mind that in recent years, Putian City has taken a series of effective measures to empower Putian shoe enterprises by establishing a "white list", establishing an industrial Internet platform, and increasing support for foreign trade, e-commerce, stable work, brand creation and intelligent manufacturing. Lin Xuyang, mayor of Putian City, told the reporter that Putian is now vigorously exploring the market of shoe industry segments, encouraging cooperation between shoe enterprises or between shoe enterprises and brand trademarks, super IP, planning consultation, supply chain finance, etc., applying new models and new formats, and implementing alliance creation.
netizens' views on "Putian Shoes" have also changed from "fake" to "hard quality". Many netizens expressed their support for domestic products, while others said that Putian Shoes were too low-key and asked "Mother Yang" to expose it. Some netizens even directly commented that Putian Shoes were "a young man with trademarks, originality and quality".
Putian footwear industry has been cracking down on counterfeiting
For many years, Putian has been cracking down on counterfeiting. At the beginning of 221, among the ten typical cases of trademark infringement announced by Putian Municipal Market Supervision Bureau, including:
In December 217, law enforcement officers of the former Putian Municipal Administration for Industry and Commerce inspected the business premises of a residential area in Zhenhai Street, Licheng District, Putian City, and seized 17 pairs of counterfeit Nike registered trademark sports shoes and 12 pairs of counterfeit Adidas registered trademark sports shoes on the spot, and extracted the invoice from the computer.
After investigation, Wu Mou sold shoes at prices ranging from 26 yuan to 68 yuan through various means such as WeChat without the authorization of the trademark registrant. By the time of the seizure, the sales amount in Wu Mou was more than 1.6 million yuan, which was suspected of violating the law and committing crimes. The former Administration for Industry and Commerce of Putian City transferred the case to the public security department according to law. In October 219, the Licheng District People's Court sentenced Wu Mou to three years and three months in prison and fined him 81, yuan.
In May 219, in the basement of Shengli North Street in Licheng District, the law enforcement officers of Putian City Market Supervision Comprehensive Administrative Law Enforcement Detachment found that the client Huang had carried out business activities and sold sports shoes in the place without obtaining a business license according to law. Huang admitted at the scene that 563 pairs of "adidas" brand sports shoes sold in his store were counterfeit goods.
After investigation, it was found that the "adidas" brand sports shoes sold by Huang were suspected of infringing on the exclusive right of others to register a trademark, which constituted trademark infringement. Putian Municipal Market Supervision Administration ordered it to stop the infringement according to law, confiscated the infringing goods and imposed a fine of 16, yuan.
On the evening of July 3, 22, at the intersection of Strait Bank in Licheng District, Putian Municipal Market Supervision Bureau and the joint law enforcement team of Licheng District Government conducted an inspection and found that Huang, an employee of a logistics company in Putian City, was driving a light truck, transporting shoes and bags with registered trademarks such as NIKE and Picture, ADIDAS and Picture, Jordan Graphic and GUCCI.
after investigation, the parties knowingly provided transportation services for the goods they transported, helping others to commit acts of infringing the exclusive right to use a registered trademark. Putian City Market Supervision Bureau ordered it to stop the infringement, confiscate the infringing goods and impose a fine of 3, yuan.
despite years of efforts, it is obvious that it is not easy to tear off the label. "Putian shoes" turn