Douyin New Year Festival Planning Plan

In order to ensure that things or work are carried out in an orderly and effective manner, we need to formulate a plan in advance. The content and form of the plan must be developed around the theme. Ultimately, Achieve the expected effects and meanings. How should the plan be formulated? Below is the Douyin New Year Festival planning plan I compiled. Everyone is welcome to learn from it and refer to it. I hope it will be helpful to everyone.

Douyin New Year Goods Festival Planning Plan 1

1. Purpose of the event

The 20xx folks shopping "New Year Goods Festival" is a large-scale, high-level, comprehensive New Year's Goods Exhibition and Sales Event. This New Year's Goods Festival has the theme of "Buying New Year's Goods, Come to Folks to Shop". It aims to provide an integrated purchasing and shopping platform for the people of Guizhou and even the whole country through the exhibition and sales format of "New Year Goods Festival" and in conjunction with the folks' shopping e-commerce platform. The Folk Tao shopping platform integrates entertainment and consumption. It also builds a New Year goods trading platform for agricultural specialty product companies, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city".

2. Event Time

20xx.1.22-20xx.1.31

3. Event Location

xxapp Mall

xx County Fengmao Plaza; 20xx.1.25-20xx.1.28

xx City Century City Community; 20xx.1.22-20xx.1.24

xx District,; 20xx.1.25-20xx.1.28

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xx District; 20xx.1.29-20xx.1.31

4. Activities objects

Local community people, urban people, tourists from all over the country

5 , Activity theme

To buy new year goods, go to xx Taobao;

6. Activity content

1. Coupon: Download the app and register to get 10 yuan Coupons are only available to mobile app users. You can get 10 yuan off for purchases over 50 yuan. (The coupon can only be used in the same way as for the full discount event.)

2. Full discount: 7 off for purchases over 50 yuan. yuan; 11 yuan off for purchases over 99 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest purchase price provided by the manufacturer, and are only available to app users)

3. Limited time sale: 1kg within the province The following products are all sold at special prices. Currently, the logistics in the province is in the 6+2 mode, and Xiangqiantao Logistics is 10 yuan. Therefore, we do not need to earn logistics fees. For example, products under 500g are 5.5 yuan, which can be reduced by 4 on the original price. Block, sell for 1.5 yuan, only earn product profits, logistics outside the province is an 8+2 model, and so on. (App users only)

4. New Year’s gift package: combine various regions Agricultural special products, attached table

5. New Year’s gift certificates: New Year’s gift certificates are issued to other companies and can be used on the app through the gift certificate code.

6. Free red envelopes: one-time purchase A 5-yuan red envelope will be given to those who spend more than 50 yuan, and a small gift will be given (offline users)

7. Flagship store intra-city delivery: The flagship store supports intra-city delivery, order online, and door-to-door pick-up without logistics within 1.5 kilometers Free delivery within 1.5 kilometers,

Delivery fee starts at 10 yuan within 1.5 kilometers

8. Artistic performances: dancing, singing, etc.

7. Event promotion

1. WeChat Moments: a. The customer service department is responsible for the promotion of WeChat Moments; b. Marketing and promotion of xx public account

(Forwarding in Moments, posting in major forums in the region, Baidu Tieba , Weibo)

2. Send out flyers: a. All departments will cooperate fully; b. Part-time jobs can be recruited (the number of part-time people is about 6 people per day). 65 yuan per day, 4 people will formulate a reward mechanism every day. If you successfully introduce the download app and register, you will be rewarded with 1 yuan, and leave your contact information, 2 x display racks, 2 tables, and 1,000 small gifts. The date starts from December 19 to January It will be held on the weekend from the 31st to 14 days, and the planned app registration is expected to reach 2,500.

3. Online promotion of the app; the design department is responsible for: a. App product beautification; b. Mobile phone banner advertising Production; c. Check and test the ordering process

4. Media advertising: People’s attention, 952, outdoor media advertising.

5. Promotional video: app video, company promotion video. < /p>

6. Publicity: Give away New Year’s goods to community welfare homes, cleaning workers, and poor families. First, to enhance the company’s image; second, to use the media for hype

8. Activity preparation

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Design Department:

1. Event materials: event theme posters, roll-up banners, DM slips, banners, in-store theme materials, couplets, mascots, mascot dolls, from the date of product photography and plan establishment, the design must be completed before December 31

2. Corporate website and mobile app: creation of event theme atmosphere, app homepage advertising theme design, app product art, setting up coupons, from the date the plan is established, the design must be completed before December 31

Investment Promotion Department:

a. From the date the plan is established;

b. Collect the required products before December 31st

Operations Department:

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a. From the date the plan is established;

b. Implement inventory warehouse and warehouse management;

c. Establishment and construction of event venues

Customer Service Department:

a. Statistics of daily orders;

b. Number of registered app users

c. Entry of active product portfolios

< p> Vehicle usage:

Personnel usage: about 12 people in Zhenfeng and about 15 people in Guiyang

9. Activity costs

1. Materials: 1.dm Single; 100,000 copies, total 10,500 yuan

2. Theme posters; 2 pieces; 100 yuan

3. Roll-up banners; 20 pieces; total 1,600 yuan

4. Banner; 10 pieces; 250 yuan

5. Couplet; 500 pairs; 1,500 yuan

6. Mascot; 1 piece; 1,300 yuan

7. Travel expenses; 7,000 yuan

8. Tent; 10 pieces; 2,800 yuan

9. Loudspeakers; 10 pieces; 800 yuan

10. Posters ; 20 photos; 400 yuan Douyin New Year Festival planning plan 2

1. Activity theme

This event mainly relies on the official platform hosted by "Yunshang Shibing".

Combined with the offline service platform advantages of "Shi Bing E-commerce Company Service Center" and the network popularity of "Guizhou E-commerce Cloud", "Taobao", "Jingdong.com", etc.

***Together we will create an online and offline promotion event with the theme of "delivering New Year's goods to the countryside, quality guaranteed". The event focuses on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Objectives of the event

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public. 2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on-site) 4. On-site promotion will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

From December 12, 20xx to January 12, 20xx (a month-long cycle of promotion and publicity in various towns and villages)

5. Activity location: Service stations in various towns and villages in Shibing County

< p> 6. Setting up the event content display area:

1. Display of new year merchandise and local specialty products;

A product display area is planned during the event to showcase the organizer and other franchisees peripheral products. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join. Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided.

Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

3. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.) 4. For e-commerce training students and merchants, certain discounts can be given to activities on the day.

7. Promotion of the event

(1) Promotion time

1. The event will be carried out from December 12, 20xx to January 12, 20xx

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(2) Publicity methods:

1. Shi Bing News Broadcast

2. Mass messaging, (mobile phone text messages, WeChat)

3 , interactive forum (other online platforms)

4. Leaflet (print the content on the leaflet)

(3) Promotional content:

1 , time, location, contact information and event content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. A number of 3*6 advertising tents (depending on the number of specific merchants)

2. There are 2 computers in the exhibition area ( The more the better within the scope of ability), network cable, and three power interfaces.

3. 4 on-site tables, 10 chairs and tablecloths.

4. x exhibition stand promotional posters, background spray painting, on-site banners.

Additional conditions: Staff should be uniformed. Considering that night activities continue, lighting (ordinary lighting or artistic lighting) should be provided for e-commerce video promotions and audio promotions (must be completed in advance)

9. On-site material details

10. Activity process

Work arrangement:

1. Distribution of on-site flyers

2. Front desk information answer staff

3. Online operators

4. Franchise merchants intend to sign the Douyin New Year Festival planning plan 3

1. Exhibition purpose: < /p>

Inherit Chinese traditional customs and culture and stimulate economic consumption during the Spring Festival.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year goods. The organizing committee organized activities such as on-site Spring Festival couplet writing, a thousand-yuan gift pack lottery, the God of Wealth’s arrival and red envelopes, and glutinous rice dumpling tasting for the New Year.

6. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

< p> 2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world, etc.;

7. Activity format

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can receive a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing word, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Literary performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the city, and maximizing the attraction of potential consumers around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

6. Aerial Glider Douyin New Year Goods Festival Planning Plan 4

1. Release rhythm

The difference between the New Year Goods Festival and Double Eleven and Double Twelve The reason is that it has a strong emotional marketing nature, and the follow-up efforts during the residual heat period are also good. Event marketing can also be continued during the Spring Festival. During the core warm-up period, it is recommended that you can drop it off the site and test it with a low budget. Those with a higher budget can test with a high-price decreasing method, and those with a lower budget can test with a low-price increasing method. If you want to easily get two on the day of the event, early testing is very important.

2. Promotion budget

When planning the diamond exhibition budget, it is necessary to follow up on the purpose of the store activities and the intensity of the activities to allocate the budget.

(1) First, let me give you a budget allocation ratio for different groups of people in different periods that can be used as a reference:

(2) The direction of different budgets:

3. Orientation and Crowds

(1) Diamond Exhibition Orientation

If the store has a good foundation and a lot of old customers, you can only target seed stores. If there are not enough old customers Just look for customized stores, that is, similar stores. In this case, you can also increase the designated traffic range. However, in order to reduce internal friction and obtain better delivery results

a. The group targeting is too broad and not highly targeted, so it is not recommended to deliver.

b. It is not recommended to add too many stores independently, as too many stores will not be accurate enough.

c. POI targeting will be more effective for food categories, sub-categories, and target categories. The effect is poor for general categories (such as jeans, sweaters), etc.

d. Select regional time based on store crowd.

(2)DMP gameplay

In order to achieve better diamond exhibition delivery results, we need to define a more accurate tag combination. However, the New Year Festival also has its own special mix of people.

New Year’s goods label + required label + matching label (choose one from each of the three types of labels). Among the required tags, if "Is a store user" is selected: What you have circled is the known users, existing users and silent users in the store; if "Non-store users" is selected: What you have circled is a store Users who are brand new and have never had contact with the store.

In addition, it is necessary to carry out differentiated delivery according to store conditions and express delivery outages.

4. Material production

In the production of diamond exhibition materials, the flavor of the New Year should be more prominent. You can be more creative with colors and designs. For example, you can try to reduce the usual main colors of red and yellow without contrast. You can try hand-drawn style, neon style and other effects. The copywriting can be more emotional and tonal, or you can appropriately add emotional copywriting. However, promotion copywriting that is highly stimulating and clear at a glance still needs to occupy a greater proportion due to the nature of grabbing New Year’s goods. ;