Trademark names are for consumers to call, and the popularization of words should be considered. A good name, just like a good article, is to see the magic in the plain, not by using uncommon words, multi-stroke words and variant characters. These sweet-sounding names, such as Stone, Founder, Jinlinong and Master Kong, are not commonly used words.

2. Avoid using unlucky words in brand names

Unlucky is a big taboo in business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or even politics.

3. Avoid words with bad intentions when naming brands

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. Want to log in "heroin" as a trademark and let consumers buy it by name. Then you may go in on a whim and go out in frustration! Because the word "heroin" is synonymous with drugs, it has obviously violated the principle of so-called good manners and customs.

4. Don't use obscure words in brand name

The implication of brand name is that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

5. Avoid polyphonic words in brand name

Using polyphonic words to name a name will bring great inconvenience to people's calls, just like using uncommon words, and the meaning itself is not clear enough. When the name has two or more pronunciations, it is easier for people to feel at a loss. For example, in LE Hai restaurant, there are two readings of "Le", one is Le, and the other is YUE, which makes people wonder what sound is better. For example, the following words have two readings: line, province, weight, and qianchao. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.