A well-known trademark refers to a commercial logo that is widely recognized and has strong competitiveness. Many brands now develop their own trademarks. When a trademark is gradually recognized by everyone, it means that it has been integrated with the brand. When everyone sees this brand, they will unconsciously think of its trademark. , or everyone can tell the name of the brand when they see this trademark, so a trademark plays a very important role in a brand.

A well-known trademark is actually a legal exclusive concept. From a legal perspective, that is to say, a trademark has a high reputation in the market and is very popular with the general public. They are all very familiar and have strong competitiveness. A trademark like this can be called a well-known trademark. Nowadays, well-known trademarks need to be recognized by relevant departments before they can be called well-known trademarks.

Recently, the Shanghai Intellectual Property Court recognized the Peppa Pig trademark as a well-known trademark, which attracted a lot of attention. When it comes to Peppa Pig, everyone will probably think of the cute Peppa Pig in the cartoon. The Peppa Pig trademark officially refers to the trademark made based on the Peppa Pig in the cartoon. Nowadays, many foods or some toys have Peppa Pig patterns printed on them. Such a pattern is actually using the influence of the animated character Peppa Pig to increase sales.

The reason why it is recognized as a well-known trademark is that it fully meets the requirements for a well-known trademark. Peppa Pig has a relatively high reputation in the market. For many children or young people, Peppa Pig is their favorite animated character, and its public awareness is also relatively high. Nowadays, some clothes or food bags with Peppa Pig patterns printed on them will gain better recognition. From these perspectives, Peppa Pig can indeed be called a well-known trademark.