Starting a business is not like studying. A day can last for many years, and starting a business must be done one step at a time. Look at the stories of rural entrepreneurship, learn from them and find your own way to start a business. So the following is the story of rural entrepreneurship in mountainous areas that I shared. Let's go and have a look with me, hoping to help. Story of rural entrepreneurship in mountainous areas

Caidian "Miwang" made a lot of money by innovating the processing technology of Hubei bean shreds

This summer, Xia Changxing was particularly busy: on the one hand, Xinmi will be listed soon, and his rice company will enter the peak season of production; On the other hand, his processing plant in Yuxian is mass-producing Hubei specialty food-shredded beans, as well as snack foods such as fried blue beans and peanuts. "Hubei people love to eat shredded beans, but in the past, due to seasonal restrictions, they usually only made them in autumn and winter. After innovative processing technology, from July this year, we can process shredded beans all year round without seasonal restrictions, and also develop a variety of flavors such as miscellaneous grains, lotus roots and mung beans. " Xia Changxing said proudly.

Since he resigned in 1994 and went to sea, Xia Changxing has basically only done one thing for more than 2 years: selling rice. "Entrepreneurship is to do one thing thoroughly, and naturally it will succeed." Today, Tianan Rice Industry Co., Ltd., which he founded, has become a leading enterprise in rice processing in Caidian, with an annual output value of over 1 million yuan.

"Wuhan Good Dad" resigned to sell rice for his son

If it weren't for his son, perhaps Xia Changxing wouldn't have taken the first step in starting a business.

Before resigning and going to sea, Xia Changxing worked in Berlin Grain Management Institute under caidian district Grain Bureau, worked as a shop assistant, went to the countryside to collect grain and oil, and later became a business manager. At that time, although the income was not high, the grain system was an iron rice bowl, and many people still envied it.

In p>1993, the birth of his son completely changed Xia Changxing's life. My son was born with a continuous high fever and was sent to the hospital for examination. He was diagnosed with congenital heart disease. If he could not be treated in time, his life would be in danger. At that time, his and his wife's monthly salary together was less than that of 5 yuan. In order to treat his son, he had a huge debt of more than 1, yuan.

In order to save his son and pay off his debts, Xia Changxing resolutely resigned, bought a tricycle with only a few hundred yuan on him and started selling rice. At the beginning of the business, it was extremely difficult. Xia Changxing got up early every morning, rode a tricycle to the grain and oil store to wholesale rice, and then walked around the streets to sell it. He often dragged his tired body home until eight or nine o'clock in the evening. Fortunately, after one year, he saved more than 2, yuan and had some regular customers.

at the same time, he is keenly aware that he must have a fixed place to expand his business. So, he rented a facade, opened a grain and oil retail department, and ran wholesale and retail.

Old colleagues of "Chinese partners" joined hands to start a new business

In the following years, Xia Changxing's business flourished, from a salesroom to four or five stores. While the business is booming, my son's illness has also recovered after surgery.

With no worries, Xia Changxing is preoccupied with business. In 1999, a new opportunity was placed in front of him: in that year, the grain department began to be restructured as a whole, and several former colleagues found him, hoping that he could take the lead in winding down the rice processing plant of the Grain Bureau. In the end, Xia Changxing took out 2, yuan, and his old colleagues took out their own money to buy out the length of service and set up a factory together.

in p>25, based on the rice processing plant, Xia Changxing formally established Tianan Rice Industry Co., Ltd., registered the trademark of "King of Golden Mills" and launched a series of products such as "Late Jinyou" and "Late Japonica Rice for Farmers". In 29, "Golden Mill King" was awarded as a famous trademark in Wuhan, a famous trademark in Hubei Province in 212 and a famous brand in Wuhan in 213. Tianan Rice Industry was also rated as the key leading enterprise of agricultural industrialization in Wuhan. In 212, its output value exceeded 1 million yuan, and its products were also sold to Yunnan, Guangdong, Shanghai and other provinces and cities.

Although his career is getting bigger and bigger, Xia Changxing is not satisfied. He set out to open a new processing factory in Yuxian Town, Caidian, to deeply process rice and some local crops and increase the added value of agricultural products.

In the interview, Xia Changxing took the reporter to visit his automatic processing workshop for shredded beans and the processing workshop for broccoli beans. Among them, shredded beans are made by mixing rice and mung beans into pulp, spreading them into skins and cutting them into shreds. Xia Changxing also innovated this special snack that Wu * * * loved, and introduced various flavors such as miscellaneous grains, lotus root, mung bean, soybean and buckwheat.

It takes only 2 minutes for rice paste to turn into shredded beans. On January 19th, the reporter went to the production plant of Wanshun Agricultural Products Cooperative, which used to be a local primary school, and the production line of shredded beans was built in the reconstructed teaching building. "The first floor is the pulping workshop, and the core devices are on the second floor." Xia Changxing, the head of the cooperative, waved his hand and took the reporter straight to the gelatinization workshop on the second floor. "Gelatinization forming" is popularly called "branding bean skin", which is the key to the production of whole bean shreds. In the workshop, two rotary electric bean skin flipping machines are patented products jointly developed and produced by the cooperative and the Food College of Wuhan Institute of Technology for two years.

Xia Changxing said that the thickness of bean skin affects the taste of shredded beans, and it also affects the time of drying in the later stage. In the process of branding bean skin, the heat is big, the bean skin is easy to be branded, and there is no "selling". The temperature is low and the bean skin is not easy to form. In the past, villagers used round pans to bake bean skins, using honeycomb coal and wood as fuel. The flame temperature was erratic, and the baked bean skins were unsanitary and unstable in quality. If you want to produce shredded beans on a large scale, you must take the road of mechanization. The bean skin produced by the machine is uniform in thickness, bright and white in color, and far superior in taste and appearance to the traditional handmade bean skin. "The machine can burn 1, Jin of bean skin every day, and only one worker can operate it."

The produced bean skin is 3mm thick and 6cm wide, and it is continuously spit out from the machine like a jade belt. At the end of the conveyor belt, a worker rolled the bean skin into a cylinder and sent it to the shredding workshop. In the shredding workshop, bean skin rolls are cut into wet bean shreds with a finger width. Subsequently, with the conveyor belt, the wet bean shreds are sent to the high-temperature drying workshop with a length of about 2 meters and a temperature of about 6 degrees Celsius. The bean shreds dried once fell into the low-temperature drying workshop on the first floor, and the bean shreds dried twice can enter the packaging workshop.

The whole process takes only 2 minutes from rice slurry to finished bean shreds being sent to the warehouse and waiting for packaging. However, it will take more than a week to dry dried bean shreds by traditional technology.

The output value of soybean silk doubled and sold online all over the country

In February p>213, the cooperative soybean silk production line was officially put into production, and the output value reached 8 million yuan before the Spring Festival in 214. Since the Spring Festival in 214, the cooperative has produced more than 3 million Jin of bean shreds, with an output value of 13 million yuan. It is expected to reach 16 million yuan before the Spring Festival in 215, and the output value will double.

due to the unified purchase of production resources, unified purchase of agricultural products, unified processing and unified sales market, the per capita income of members last year was 17, yuan. In 213, Wanshun Agricultural Products Professional Cooperative was awarded as "Hubei Provincial Model Cooperative".

In a few years, Yuxian's membership of large growers has grown from five to more than 26 now, and the membership of agricultural products brokers has reached more than 4. Cooperatives have good marketing cooperation with major supermarket chains and farmers' wholesale markets, and their sales are increasing year by year. "The bean silk industry is on the rise, so we can't get quick success and instant benefit, and it is the key to ensure the quality of bean silk." "In the past, there were farmers who dried their own beans and sold them in the market. Now they have abandoned the old style, wholesale beans from cooperatives and go to the market for retail." Xia Changxing said proudly. In September last year, Xia Changxing opened an e-commerce platform, so that people all over the country can buy special agricultural products such as shredded beans and Dutch beans at factory prices through the Internet. "Now there are at least 2 single businesses every day, and customers are all praised."

■ Instructor's comments

Hubei bean shreds have a wider way out of the traditional food industrialization

He Jianjun, director and researcher of the Food and Fruit and Vegetable Processing Research Office of the Institute of Agricultural Products Processing and Nuclear Agricultural Technology of Hubei Academy of Agricultural Sciences, believes that Xia Changxing's added value has been continuously improved from selling rice from street to street, to starting a company to process rice, and then to further processing crops.

What is commendable is that he also improved and upgraded the traditional workshop-style processing method of bean shreds, a special product in Hubei, and developed an automatic bean shredding production line, which changed the situation that bean shreds could only be processed in autumn and winter. The automatic production of bean shreds has made a "qualitative" leap compared with the traditional workshop bean shreds in nutrition collocation, quality control, hygiene and safety.

the production of shredded bean conforms to the traditional food industrialization and staple food industrialization advocated by China, and is actively supported and advocated by the current national policy, with strong vitality and broad market. He suggested that Xia Changxing should actively apply for patents to protect intellectual property rights, and use various marketing models, especially e-commerce sales model, to broaden product sales channels and get out of the situation that production exceeds sales as soon as possible. Story 2 of Rural Entrepreneurship in Mountainous Areas

Thousands of "negative people" who planted Hong Qiaowei's success

The road to entrepreneurship is endless, and there may be birds and flowers and thorns along the way.

Zhao Tingyong is an entrepreneur who has experienced scenery and frustration. When the scenery is good, he drives a Porsche and lives in a luxury villa; However, when he was blinded by success and changed careers blindly, he lost his front hoof and became poor; Fortunately, he found business opportunities from an ornamental plant and was able to make a comeback.

a. A builder with a self-confidence and a net worth of nearly 1 million becomes a "loser"

Zhao Tingyong was born in a peasant family in Shaoxing, Zhejiang Province in 1971. In 199, he was admitted to the university but had no money to pay the tuition. He followed his fellow villagers to work as a construction worker in Pudong, Shanghai.

With his intelligence and eagerness to learn, he worked as a project manager all the way from a porter, and took charge of the landscaping of real estate in the second half of 1992. At that time, the real estate industry was slowly rising, and Zhao Tingyong was keenly aware that real estate would definitely be a sunrise industry in the next 1 years. He thought that instead of working hard here, he might as well start his own company as his own boss.

in October p>1996, Zhao tingyong resolutely resigned and set up a construction company. The company has developed from small to large, and its business has gradually involved roads, greening, real estate and municipal affairs. By the end of 25, Zhao Tingyong's assets had reached more than 8 million yuan.

Driving a Porsche and living in a villa, he has more ideas, "Why not engage in the production and sales of agricultural special products in his hometown".

Interlaced like a mountain, friends heard that he was going to do agricultural products processing, and they advised him not to take risks in unfamiliar businesses. However, he chose to go his own way. In 27, he registered and established a special agricultural product co., Ltd. to contract thousands of acres of water for freshwater aquaculture. At the same time, it also invested more than 6 million yuan in one breath to build a factory building of tens of thousands of square meters for deep processing of agricultural products.

Zhao Tingyong raised eel, soft-shelled turtle and other aquatic products. Because he was a layman in technology and unfamiliar with the market, he could not grasp the rhythm and law of production, resulting in no output when the price was high. Due to the huge demand for funds, Zhao Tingyong was forced to apply for a bank loan with the factory and car as collateral, and constantly supplemented the construction funds to the farm. However, with the increasing investment in the later period, the capital chain finally broke. All Zhao Tingyong's investments have been made in Shui Piao, and he still owes foreign debts of more than 1 million yuan.

B. After the successful introduction of 1, red Qiaowei plants, an industry as big as "cash cow"

said no, it would be gone. Zhao Tingyong was unwilling: he was in so much debt, so he must find a good project to fight a turnaround.

to this end, he went to all parts of the country to inspect entrepreneurial projects. At this moment, his little boy returned from Japan to visit his parents. When he was young, he told him that there was a kind of plant in Japan called Red Qiaowei, which was wind-resistant, cold-resistant and insect-resistant, and was suitable for planting in various environments.

Zhao Tingyong's eyes lit up, and it suddenly occurred to him that another well-known plant, Photinia rubra, was also introduced from Japan, which has created hundreds of billions of dollars' worth in China for more than ten years. "If we can make Hong Qiaowei into an industry as big as red leaf heather, can't we make a comeback?"

In the spring of p>29, Zhao Tingyong visited Japan. He learned that the leaves of Hong Qiaowei are bright red all year round, and turn purple in late summer and early autumn, and the flowering period is as long as 16 days. Not only are the flowers gorgeous, but they also integrate flower viewing and leaf appreciation. At the same time, the purification ability of red Qiaowei is very strong and it also has medicinal value.

in p>21, through matchmaking, he successfully negotiated the introduction of red Qiaowei, brought back 1, red Qiaowei seedlings in one breath, and started a peasant life in Shaoxing. A year later, he used 1, introduced seedlings to cultivate 5, red Qiaowei seedlings. In the second year, many landscaping companies took a fancy to this new variety. In the third year, Zhao Tingyong successfully planted 5, plants of Red Qiaowei, which were snapped up at the price of each plant in 18 yuan. Excluding the three-year investment, he gained a net profit of more than 7 million yuan.

By the end of 213, Zhao Tingyong's planting base of red Qiaowei had grown to several hundred mu, and cooperative planting bases had been built in Huanggang and Jingzhou, Hubei Province, and the orders received for red Qiaowei seedlings in 3 -1 years were close to 3 million. "This kind of plant is very special, and it is planned to carry out in-depth development in the later stage, study its medicinal and health care value, and at the same time do tourism, leisure and popular science education projects." Zhao Tingyong told reporters.

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