The main business of the group company has four parts:
The first is industry, which involves goose and duck breeding and processing, down home textile product research and development, production and domestic and foreign sales; currently The five natural factory areas are located in Tongcheng, Anhui, Wuxi, Jiangsu, Chongqing, and Guangxi. It has three waterfowl breeding bases and six branches (subsidiaries), including a down processing plant, a down product branch, and a home textile products branch. It has more than 20 sales offices in Beijing, Shanghai, Wuhan, Hefei, Nanjing, Sichuan, and New York, USA. branch. There are more than 600 shop-in-shops and specialty stores in more than 30 provinces and municipalities across the country.
The second is the real estate industry. It has successfully developed a number of high-end commercial properties and residential communities in Tongcheng, Chizhou, Anhui, Zhangjiakou, Hebei, Taiyuan, Shanxi, Suqian, Jiangsu and other places.
The third is investment in the financial industry. The company has invested in three banks, a guarantee company, and an insurance agency.
The fourth is the energy industry. It currently owns oil fields and open-pit coal mining in Inner Mongolia, and 21 (6,400 square kilometers) exploration rights in Australia and other projects.
The company is a national outstanding leading enterprise in agricultural industrialization, a national innovative spark leading enterprise, 80 key backbone industrial enterprises in the province, a key enterprise in the provincial 861 action plan, and one of the four agricultural industrialization groups in the province. The company is one of the main units in drafting and formulating national down industry standards. The company is one of the largest down quilt production and export bases in the country. The production and export volume of its leading product, down quilts, accounts for 24.6% of the national export volume. It has been in the industry for fourteen consecutive years. Ranking first among domestic production and export-oriented enterprises.
The company has established a provincial-level outstanding enterprise technology center, and its products have developed into more than 300 series including down quilts, quilted quilts, chemical fiber quilts, wool quilts, cushions, sleeping bags, bedding sets, and hotel supplies. products, with an annual output of 8,000 tons of washed down (equivalent to the output of more than 100 million goose and duck downs), 3.2 million down quilts, and 3.5 million quilted quilts. More than 70% of the products are exported to Europe, Japan, the United States, Australia, Hong Kong, etc. More than 70 (according to customs statistics) countries and regions. In 2011, our Hongrun Group achieved good results, with annual operating income of 1.867 billion yuan, a year-on-year increase of 20%; export earnings of 63 million US dollars, of which 51 million US dollars were self-operated exports.
Hongrun Group has been an AAA credit enterprise for banks, an AA credit enterprise for customs (the highest level for customs), and an AA enterprise for entry-exit inspection and quarantine credit management for fourteen consecutive years. The "Hongrun" trademark has been registered in ten countries and regions including Germany, France, Britain, Italy, Spain, Switzerland, Australia, Japan, the United States, and Hong Kong. Hongrun Group is the only company in the domestic duvet industry that collects "China's well-known trademarks, A company that has the four highest honors of "famous brand products, national inspection-free products, and well-known Chinese export brands". Hongrun brand duvets were rated as the first brand in the down duvet industry on China's top ten brands online. The company has passed 6 international certifications: International Textile Environmental Protection Standard 100 certification, US federal legal production certification, US federal sterilization production certification, ISO9001 quality system certification, IS014001 environmental certification, and BSCI business social standard certification.
Focusing on product quality is a one-year plan, focusing on talents is a ten-year plan, and focusing on brand is a century-old plan. The Hongrun brand is the core competitiveness of Hongrun Group. In recent years, Hongrun has successively placed brand advertisements in CCTV One's Chao Wen Tianxia, ??CCTV Two's First Time, Consumer Suggestions, Economic Information Network, CCTV News Channel's Chao Wen Tianxia, ??Rule of Law Online, CCTV Three and other columns. Hongrun The brand's visibility and reputation have been greatly improved.
According to the company’s domestic and foreign trade strategic guidelines, foreign trade exports will reach 100 million yuan within three years. At the same time, we will increase the construction of specialty stores, direct stores, and agent outlets nationwide, focusing on building the Three One Project. "Create a resounding Hongrun brand, establish a nationwide marketing network, and cultivate an excellent marketing team." In three to five years, the domestic sales network will cover more than 2,800 counties and cities across the country, and the number of marketing outlets will reach 4,000. The main business of Hongrun bedding products will be further expanded and strengthened, and the development of Hongrun's real estate industry, financial investment, and energy industry will be accelerated. Make the Hongrun brand a well-known brand across the country, and the Hongrun brand will become the core competitiveness of our Hongrun Group in the future.