In May 1997, Nongfu Spring selected Shanghai as the first pilot market in the country.

The chairman of Nongfu Spring personally went to Shanghai to investigate the market. He knocked on the door of a household near Jing'an Temple and invited the whole family to taste Nongfu Spring. The children at home took a sip and blurted out: "A little sweet!" This is the origin of "Nongfu Spring".

Before this, Nongfu Spring had already planned an advertising slogan. One sentence is "Living water from the source of Qiandao Lake", which is specifically aimed at the tail water of the Huangpu River that Shanghai people drink (the water intake of the Shanghai Waterworks is at Yangpu, Huangpu River) (beside the bridge). Another saying is "Drinking good water brings health."

As China’s leading drinking water brand, Nongfu Spring has always had great sincerity and perseverance in building a Chinese brand. Based on its high awareness of responding to and promoting the "Healthy China" national strategy, Nongfu Spring has become a strategic partner of the "Running China" Marathon Series and the only designated drinking water brand for the event.

Extended information

1. Nongfu Spring has been adhering to the product concept of "natural, safe and healthy" for many years. It does not use city tap water, does not add any artificial minerals to drinking water, and insists on building factories and water sources.

2. Nongfu Spring’s natural water and mineral water products are rich in natural mineral elements, which can quickly replenish a large amount of electrolytes lost by the body during exercise and restore the body to optimal exercise status. .

Baidu Encyclopedia-Nongfu Spring