Jinsha Wine owns two core brands: Digest Wine and Jinsha Huisha Wine. Abstract The wine is positioned as a "high-end Maotai-flavor liquor from Jinsha, Guizhou" and has won market recognition for its unique Maotai-flavor and high-quality quality. Jinsha Huisha wine is positioned as a "famous Maotai-flavor wine from Jinsha, Guizhou". After 60 years of market accumulation, it has become a best-selling local brand in Guizhou. The two major brands of Jinsha Liquor Industry each have clear market positioning and rich product lines, providing diverse choices for different consumer groups and meeting the market demand for high-quality Maotai-flavor liquor.