Recognizability Recognition is one of the important functions of a corporate logo. Under the market economy system, competition continues to intensify, the public is faced with complicated information, and there are countless logos and trademark symbols. Only logos with distinctive characteristics, easy to recognize and remember, profound meanings, and beautiful shapes can stand out among peers. It can distinguish it from other companies, products or services and leave a deep impression on the audience, thus increasing the importance of logo design.

2. Leadership logo is the core of corporate visual communication elements and the leading force for corporate information dissemination. In the visual identification system, the shape, color, and application method of the logo directly determine other identification elements. The form and the establishment of other elements are all centered around the logo. The leadership position of the logo is a concentrated expression of the company's business philosophy and activities, which runs through all business activities of the company and has an authoritative leadership role.

3. Identity The logo represents the company's business philosophy, cultural characteristics, and value orientation, reflects the company's industrial characteristics and business ideas, and is a specific symbol of the corporate spirit. The public's recognition of a company's logo is equivalent to its recognition of the company. The logo cannot be divorced from the actual situation of the company. It goes against the purpose of the company and only does superficial work. It loses the meaning of the logo itself and even has a negative impact on the corporate image.

4. Connotation With the operation of enterprises and the continuous dissemination of corporate information, the connotations represented by the logo are becoming increasingly rich. The business activities, advertising, cultural construction, and public welfare activities of the enterprise will be accepted by the public. And through the memory of the logo symbols, it is engraved in the mind. Over time, when the public sees the logo again, they will think of the products they have purchased and the services they have received, thus connecting the company with the public and becoming a connection between the company and the audience. bridge.

5. Innovation After a logo is determined, it is not static. With the changes of the times, the evolution of historical trends, and changes in social background, the original logo may no longer be suitable for the current environment. For example, the evolution of the logos of "Shell Oil" and "Pepsi-Cola" are vivid examples. Changes in the business direction of the company and changes in the receiving group will also make it necessary to innovate the logo. In short, the logo is always suitable for the company and closely integrated with the important elements of the company's business activities.

If you have any questions, search Logo Factory on Baidu to learn more about logos and design