At present (referring to 29), there are three main types of online goods brands: one is that foreign trade manufacturing enterprises begin to transform their own brands; For example, Taobao's online brand of plush toys "Piao Piao Long" was formerly a China factory that provided OEM services for Disney products. Through online retail channels, "Piao Piao Long" successfully turned into its own brand.

another type of brand of online goods is a merchant who builds an independent brand of online goods completely based on the channel terminal. For example, it took only three months for the online furniture brand "Meiyijia" to operate furniture DIY in an individual online shop, to register and establish "Meiyijia" company, and then to apply for "Meiyijia" trademark.

the third category is the transformation of traditional brands, or "online goods" sub-brands created for network channels. For example, Hanzhi, a fashion online brand specially developed and designed by Miaobo Clothing, and luxlulu, an online brand created by Champs Elysé es Home Textiles of China Resources Group.