"Clam" is a cicada-like insect in ancient legends. Volume 13 of "Sou Shen Ji" of the Jin Dynasty records that the green clam "will take its son from the blade of grass when it gives birth to a son, and the mother will fly back. It does not matter whether it is far or near. It paints money with the mother's blood for eighty-one articles, and paints money with the blood of its son for eighty-one pieces." Wen, every time things are sold, either the mother money or the child money is used first, and they all fly back, and the rotation is endless." What is told here is the story of being able to fly back after running out of money. Therefore, the owner chose the name of the store Ruifuxiang to borrow the auspicious meaning of "auspiciousness". Ruifuxiang applied and registered the pattern of a pair of mother and child clams as its trademark, which shows that Ruifuxiang people highly affirm the traditional business culture.

The word "Rui" in Ruifunxiang is a symbol of auspiciousness; "蚨" is taken from the meaning of green clams repaying money (green clams are originally a kind of waterworm, because it is said that green clams repay money allusion, and became another name for coins); "