Marking TM can play a certain protective role, but if the trademark is not approved and registered by the Trademark Office, its legal protection is not strong, and the unregistered trademark can only obtain a certain degree of legal protection if it reaches a certain popularity.
"TM" is a trademark and "R" is a registered trademark, which is protected by different laws.
In the case that the trademark has not yet become a registered trademark, marking "TM" means telling the public that this figure or text is used as a "trademark" of goods or services, not as a name or advertisement, so as to prevent the marked figure or text from flowing into the public domain and being unable to apply for a registered trademark and enjoying exclusive rights.
At the same time, marking "TM" can also be used as proof that the graphic or text is used as a trademark. When applying for registration of a trademark, it enjoys the prior right to use it.
Extended data
Trademarks on Chinese trademarks also have their special meanings. In fact, TM logo does not protect trademarks.
Different from R, TM means that the trademark has been applied to the State Trademark Office, and the rough State Trademark Office has also issued an acceptance notice, which has entered an objection period to prevent others from applying repeatedly. It also means that the existing trademark holders have the priority to use it.
Circle R is the mark of "registered trademark", which means that the trademark has been registered in the State Trademark Office and has been approved by the Trademark Office to become a registered trademark. R in the circle is the initial letter of English register registration.
Registered trademarks have the characteristics of exclusiveness, exclusiveness and uniqueness. It belongs to the registered trademark owner and is protected by law. Without the permission or authorization of the registered trademark owner, no enterprise or individual may use it, otherwise it will bear tort liability.
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