On October 27th, 214, on the occasion of the first anniversary of the establishment of Shanghai Newspaper Group, Shanghai Newspaper Group launched its visual identity, which symbolizes the integration of resources and cohesion of Shanghai newspaper industry. At the release ceremony, the employee representatives from the front line of news editing, production and operation of the reporting group * * * opened the use of the group LOGO.

the LOGO of Shanghai newspaper group is a hexagonal logo folded and deduced from newspapers. the upper part of the logo is an m-shaped shape (m is the initials of the English word "Media") and the lower part is a u-shaped shape (u is the initials of the English word "United"). The folded edges of newspapers are closely connected, which indicates that the Group will integrate the strength of Shanghai newspaper industry and March into the new position of Internet public opinion. LOGO is simple and steady, modern and easy to publicize and identify.

Shanghai Newspaper Group was established on October 28th, 213 by integrating the former Jiefang Daily Newspaper Group and Wenhui Xinmin United Newspaper Group, which is an important measure for Shanghai to implement the central spirit, accelerate the integration and development of traditional media and new media, and create a "new mainstream media with diverse forms, advanced means, strong communication power and competitiveness". Shanghai Newspaper Group optimizes newspaper organizations, highlights newspaper features, and launches new media platforms. Major newspapers such as Jiefang Daily, Wen Wei Po and Xinmin Evening News have been revised one after another, and new media projects such as "Shanghai Watch", "The Paper" and "Interface" have emerged one after another.