Manufacturer identification
Maotai Distillery has not been associated with any other distillery, nor has it granted its trademark license to any manufacturer, nor has it set up a factory, a second factory or a branch factory. Any "Moutai" marked with joint venture factory, factory, branch factory and branch factory can definitely be fake.
(2) Identification of sales channels
The sales of Moutai are distributed according to the national plan. Domestic sales are uniformly allocated by renhuai city Tobacco Sugar Company, while export sales are uniformly allocated by renhuai city Foreign Trade Company. The sales voucher of Moutai is a sales slip, ticket head and special seal. There is no word "Renhuai County" on these three, and if there is, it is also fake. Maotai liquor has no grades, and there is no distinction between genuine and negative products. If there is a result, it is fake.
(3) Identification of registered trademarks
The registered trademark of "Kweichow Moutai" is pasted on the whole bottle of Moutai, and printed on imported coated paper with a capacity of 500ml, and the specification of the trademark paper is 90mm x 125mm. The logo design of domestic wine merchants is divided into several parts: the middle is a white diagonal belt with a width of 60 mm from the upper right to the lower left, and there are two thin black lines and four thick black lines on the upper and lower sides respectively, with the red "Kweichow Moutai" sandwiched in the middle. There is a gold bar with a width of 13 mm at the junction of the diagonal bar and the upper left corner, and there are four black characters "famous at home and abroad" on the bar. In the upper left corner is a red color block with a white circle with a diameter of 35 mm in the middle. There are annular ears of wheat, golden gears and red five-pointed stars from top to bottom in the circle. There is a thin money at the junction of the diagonal belt and the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Maotai Distillery", and below the white characters, there are black characters "53%VOL, 500mL" to indicate the alcohol content and capacity. The back of the bottle is 65mm x 85mm with a red edge and a white edge with a width of 10mm around it. The factory date is blue Arabic numerals, and the trademark is beautifully printed, with accurate color and even trimming. For export products, Tian Fei brand is the registered trademark, and there are two streamers of "China Kweichow Moutai" in white on a red background, with bilingual instructions on the bottle.
The trademark and adhesive of fake Maotai are generally printed on ordinary paper. The trademark specification is 100 mm X 140 mm, and the adhesive specification is 133 mm X85 mm ... The colors of various patterns are confused, the layers are unclear, the colors are light, the specifications are inconsistent, and the fonts used are obviously different from the real trademarks. The date of manufacture is written in red, and some are replaced by other colors.
(4) Identification of packaging materials
The bottle body of Moutai is a milky glass bottle, and the sealing is a big red thread twisted off the anti-theft aluminum cover. There are five white characters "Kweichow Moutai" on the top, and the bottle mouth has no internal plug. The whole bottle of wine is wrapped in high-quality square leather paper and packaged in color box; The outer packaging color box adopts imported white paper and corrugated paper, and the font and color on the box are consistent with the trademark and the back label.
Red rubber caps with different shades are commonly used on the seals of fake Maotai, some are transparent without words, and some are fake "Maotai". These hats are white, and some are red. The wall patterns on the cover are also different, ranging from yellow broken aluminum cover to plastic cover with broken yellow aluminum cover. There are several kinds of inner plugs, such as spiral type, belt waist line and flat top. The outer packing box uses unqualified inferior leather or other materials. In recent years, the bottle cap is made of red plastic, and the bottle mouth is sealed, which has the function of non-return.
If you want to identify the authenticity from the packaging, you should first pay attention to the exquisite printing of the packaging carton. If the surface of the carton is not smooth and wrinkled, it is extremely suspicious. After opening the lid of Maotai, you can find that the transparent plastic rubber cap on the bottle mouth is printed with the words "Maotai" by ink jet, and the production date and batch number are printed on the side in small print. This is a special mark. The genuine product is characterized by clear and unambiguous ink-jet handwriting, which won't fall off with a slight stroke by hand. The handwriting of fake goods is not clear, and it will become blurred when lightly brushed. The logo of "Tian Fei" in the upper left corner of the label of Tian Fei brand Moutai is an important symbol to identify the authenticity. The red and yellow colors on the genuine Tian Fei ribbon are very close and will not be exposed outside the frame; Fake prints are rough, and colors often run out of the border. In addition, the pink faces, arms and feet of women in Tian Fei will have pink fluorescence when observed under ultraviolet light. After taking out the wine bottle, pay attention to whether the red plastic lid and the plastic mouth bite tightly. If you can rotate at will or even leak wine after placing it, it is suspicious. The milky white glass bottle in Kweichow Moutai is a unique bottle type, and the bottle color is blue or even light green or light blue.
In addition, starting from 1 99865438+1October1,Maotai adopted the high-tech products of American 3M company and printed reflective labels on each bottle of Moutai. When customers buy Moutai on the wine counter in the store, they just need to put the small hole at the top of the special identifier for Moutai close to their eyes and press the switch of the identifier, and the words "Maotai" on the bottle cap will disappear, and the dazzling MT watermark will be reflected on the label to show the authenticity.
(5) Identification of sensory characteristics
Maotai liquor is a wheat starter, which needs eight fermentations and two or three years of cellar storage before leaving the factory. Its unique sensory index is that liquor is colorless and transparent, mellow and sweet when drinking, without suspended matter and precipitation, with outstanding sauce flavor, elegant and delicate, full-bodied, long aftertaste and lingering fragrance of empty cups. Fake Moutai liquor is mostly sorghum liquor, white dry liquor and mixed liquor. And it is difficult to identify with the characteristics of color, aroma and taste of Moutai.
Kweichow Moutai Distillery's Anti-counterfeiting Report Phone (0852)2386054
See: tjzs.cn/text_show.asp? id = 36 16