Legal analysis: According to the provisions of the Trademark Law, registered trademarks are protected by law, and infringement of registered trademarks is liable. Serious infringement of a registered trademark will constitute a criminal offence, and the name of the store can also be a kind of trademark, which is also protected by law after registration.

Legal basis: Article 57 of the Trademark Law of People's Republic of China (PRC) commits any of the following acts, all of which are violations of the exclusive right to use a registered trademark:

(1) Using the same trademark as its registered trademark on the same commodity without the permission of the trademark registrant; (2) using a trademark similar to its registered trademark on the same kind of goods or using a trademark identical with or similar to its registered trademark on similar goods without the permission of the trademark registrant, which is easy to be confused; (3) selling goods that infringe on the exclusive right to use a registered trademark; (4) Forging or selling others' registered trademarks without authorization; (five) without the consent of the trademark registrant, the registered trademark is changed and the goods with the changed trademark are put on the market; (6) Deliberately facilitating the infringement of others' exclusive right to use a trademark and helping others to commit the infringement; (seven) causing other damage to the exclusive right to use a registered trademark of others.