Pu’er coffee is a geographical indication certification trademark. Pu'er coffee is a geographical indication product of agricultural products.
Today, coffee, tea, and cocoa are known as the three major beverages in the world. According to the "Simao District Chronicle" and "Simao County Chronicle": In 1956, Jiangcheng Hani and Yi Autonomous County established a coffee farm on Manlao Street and introduced arabica coffee varieties for planting. In 1982, 320 acres of arabica coffee was successfully introduced to Dakai River in Nanping Commune. In 1987, the Simao area entered into economic cooperation with Nestlé Coffee Company in Dongguan City, Guangdong Province, introducing funds and technology to develop coffee production. It plans to build a 100,000-acre coffee commodity production base by 2000. The prefecture and county supply and marketing cooperative system will be responsible for the leadership and unified planning of reclamation. , organize production and operation. In 1988, the county people's government decided to develop a coffee commodity base and plant 606 acres of coffee in Dakaihe Village, Nanping Township. In 1989, a total of 32,000 acres of high-standard and intensive coffee gardens have been cultivated and planted, and 3,000 acres have been put into production, with a coffee bean output of 20 tons. The arabica coffee varieties in the Simao region grow quickly, bear fruit early, have high yields and are of good quality. They are known as beverages with "excellent quality, mellow aroma and good taste, comparable to the world's fine varieties" and are welcomed by consumers at home and abroad. Today, the coffee industry in Pu'er City (formerly Simao District) has entered into standardized operations: production technology is unified, product quality is consistent, and the regional brand "Pu'er Coffee" has been further improved. At present, Pu'er City has become China's largest coffee production area and coffee trading center. The city's coffee is developing steadily, increasing unit yields, and producing high-quality products. In the process, it has achieved a yield of more than 150 kilograms per mu, and high-quality coffee beans have reached more than 80%. Coffee output and output value have continued to grow, and the coffee industry has become an advantageous and characteristic industry for farmers to get rich, enterprises to increase efficiency, and exports to earn foreign exchange. In 2011, the Pu'er Municipal People's Government issued the "Plan for the Development of the Coffee Industry during the "Twelfth Five-Year Plan"" and the "Decision on Accelerating the Development of the Coffee Industry in Pu'er City"; in April 2011, the "DB53/T154-2006 Simao Small Grain Coffee Comprehensive Standard" "Won the Yunnan Provincial Standardization Innovation Contribution Award from the Yunnan Provincial People's Government, promoting the development of Pu'er coffee industrialization.
Pu'er has cultivated coffee for more than a hundred years, and industrialized and large-scale planting began in 1988. Since the "Eleventh Five-Year Plan", the Pu'er Municipal Party Committee and Municipal Government have firmly established the concept of "ecological city establishment and green development" and have always regarded the development of characteristic biological industries and cultural tourism and health care industries as the main direction for Pu'er to participate in future global competition, focusing on creating " The strategic goal of "Coffee Capital of China" is to focus on the coffee industry as a dominant and backbone industry. The coffee industry has shown a momentum of rapid development. The international brand status of Pu'er coffee has been further enhanced. Pu'er has become the country's largest planting area, highest output, and highest quality. The best main coffee producing area and the main distribution center for coffee trade.
In 2011, the city’s coffee planting area reached 439,000 acres, with a production area of ??190,000 acres, a coffee output of 28,000 tons, and a coffee output value of 850 million yuan. In 2012, 270,000 acres were put into production, with a coffee output of 36,500 tons and an output value of 900 million yuan. In the first half of this year, export earnings were US$63.6256 million. There are currently 70 coffee companies registered in the city, including 12 companies with export qualifications, 42 shelling and processing plants, 4 deep processing plants, 62 professional cooperatives, and 30,000 coffee industry employees with more than 100,000 people.
Coffee growth has high requirements on natural conditions. Due to the special geography, climate and ecological environment, the small-grain coffee (Arabica species) grown in Pu'er City has excellent quality and unique flavor. Since 2004, Pu'er City Quality and Technical Supervision Bureau has sent samples of coffee products from all over the city to the Food Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture for testing every year. BHC (666), DDT, etc. have not been detected in previous inspections. Hygiene indicators All are better than green food standards; since 2006, Dongguan Nestlé Co., Ltd. has sent samples of coffee purchased from Pu'er every year to the Yunnan Entry-Exit Inspection and Quarantine Bureau for testing. None of the agricultural chemicals banned or restricted by Japan's "Positive List System" Check out.
The excellent intrinsic quality of Pu'er coffee has been recognized as a first-class product by the International Coffee Organization (ICO); the specialty coffee (Limited Edition) launched by Nest Coffee Company uses Pu'er coffee as the raw material beans; in 2006, the United States Specialty The Coffee Association announced the cup comparison results of Pu'er coffee and Colombian coffee for three consecutive years. The overall score of Pu'er coffee was 88.75 points, and the overall score of Colombian coffee was 85.88 points. In January 2012, Starbucks chief cup taster Jeremy Wakeford once again scored 81.5 points for Pu'er coffee. High scores. The superior quality gives Pu'er coffee products a unique competitive advantage in both the domestic market and the international market.
During the "Twelfth Five-Year Plan" period, our city will continue to plan the development of the coffee industry based on modern agricultural concepts, adhere to the development path of characteristics, scale, standardization, industrialization, branding and internationalization, and become bigger and bigger. Strengthen and refine the coffee industry, and build Pu'er into the world's high-quality coffee bean raw material base, the country's largest coffee finishing base, coffee logistics center, and trade center. Build Pu'er into the "Coffee Capital of China" and a national export agricultural product (coffee) quality and safety demonstration zone. We strive to increase the city's coffee planting area to 1 million acres by 2016, with the production area reaching 700,000 acres, an annual output of 100,000 tons of coffee beans, and a total coffee output value of more than 10 billion yuan.
Coffea arabica coffee has been cultivated in Pu'er City for about 150 years. It was introduced by missionaries and planted sporadically in Lancang, Jiangcheng, Jingdong, Jinggu, Menglian County and other places. The industrial development of coffee in Pu'er City began in 1988. Since the place name of Simao City has been used since the large-scale coffee planting, and the name used in the Yunnan Province local standard DB53/T154.1-10-2006 "Simao Small Grain Coffee Comprehensive Standard" is also "Simao", therefore, Pu'er coffee still uses "Simao Small Grain" "Grown Coffee" raw material brand. For more than 20 years, the Pu'er Municipal Party Committee and Government have always regarded the development of coffee as an advantageous and backbone industry to adjust the industrial structure and increase farmers' income and become rich. They have adopted the agricultural industrialization business model of "company + base + farmers + standards" and established a partnership with Nestlé Coffee Company. With the establishment of a good trading partnership, the coffee industry has achieved rapid development.
Due to its geographical location and special climate environment, the quality of Pu'er coffee has always been recognized as the best coffee in the world and is favored by world-famous coffee companies. Since 2004, the Pu'er City Quality and Technical Supervision Bureau has sent samples from the Coffee Industry Federation (mixed samples of products from more than 30 coffee companies in the city) to the Food Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture (Chengdu) for testing. 66) and DDT were not detected, and the hygienic indicators were all better than green food standards; since 2006, Nestlé has sent samples of coffee purchased from Pu'er to the Yunnan Entry-Exit Inspection and Quarantine Bureau for testing, and Japan's "positive list system" banned and restricted agricultural chemicals were not detected. The excellent inherent quality of Simao arabica coffee has been recognized as a first-class product by the International Coffee Organization (ICO). Nestlé Coffee Company has newly launched Nestlé Specialty Coffee (Limited Edition), whose raw material beans are Pu'er high-quality Simao agrarian coffee. Japan's Dayinamu Comprehensive Investment Co., Ltd. (Beijing Jiyiou Coffee Co., Ltd.) has also registered Simao arabica coffee in Japan.
History Coffee is Pu'er's dominant backbone industry. The municipal party committee and government attach great importance to the development of the coffee industry and issued the "Opinions on Accelerating the Development of the Coffee Industry." In the past few years, Pu'er has successively carried out the construction of biodiverse ecological coffee gardens, drip irrigation trials to increase coffee production by 30% per mu, organic coffee trials, variety comparison trials, and provided certain coffee species and supporting trials of fresh fruit processing processes. The average coffee yield per mu of commercial coffee rice is 125 kilograms, and the highest fresh fruit yield per mu is 2,638 kilograms per mu (commercial rice is 400 kilograms). Thousands of coffee experts and merchants from more than 10 countries have visited Pu'er to visit, exchange and learn. 10,000 copies of the "Simao Small Grain Coffee Cultivation Regulations for High Yield and High Quality" were produced. In 2003, it took the lead in establishing the Coffee Industry Federation in the country, with the purpose of "serving members, safeguarding the common interests of members, and maximizing the overall benefits of the coffee industry", adhering to integrity and self-discipline, and standardizing the production technology, product standards and marketing of the coffee industry. Behavior.
Immature coffee beans
At present, the coffee industry in Pu'er City has basically entered the era of standardized management and standardized production: unified production technology and consistent product quality, "Simao small coffee" "This regional brand has been further enhanced. There are 153 fresh coffee fruit peeling processing plants, 42 shelling processing plants, 3 deep processing plants, and 9 coffee bean brands in the city: Nestlé, Sunlight, Beigui, Lancangjiang, Arabica, Lai Fushan, Man 1 (Hande) , Senna, Qianrun (Kunming Heavy Industry), 3 deep-processed product brands (Manya, Beigui, Shoupin), 31 cafes (rooms), 9 export companies, more than 100,000 employees in the coffee industry, involving farmers More than 20,000 households. Among them: Sunlat Coffee Shelling Selected Processing Plant already has the largest primary coffee processing production equipment in China, processing 12,000 tons of coffee shell beans annually (processing 10 tons per hour), and can process 8 levels of coffee rice at the same time, standardized The coffee shelling production line completes shelling, particle size classification, gravity classification, polishing, color sorting, automatic weighing and packaging and other flow operations at one time, making the first-grade coffee rate reach more than 80%. It has realized the one-time integration of China's primary coffee processing with the world.
Regional scope
Pu’er coffee origin is located in Pu’er City, Yunnan Province, involving Simao District, Ning’er County, Mojiang County, Jinggu County, Jingdong County, Zhenyuan County, and Jiangcheng County , Lancang County, Menglian County, Ximeng County, District 1, 9 counties, and 84 townships (towns). The geographical coordinates are: 22°02″～24°50″ north latitude, 99°09″～102°19″ east longitude, 208.5 kilometers from north to south, 55 kilometers from east to west and 299 kilometers from east to west. The planting area is 6.7 10,000 hectares, with an annual output of 150,000 tons of coffee beans.
Product quality characteristics
1. External sensory characteristics: The stem is straight and has nodes; each node has a pair of leaves, green; the flowers are: white, The flowers are both male and female, and the peak flowering period is generally from March to April; the mature fresh fruits are round red (yellow) berries, and there are usually 2 berries after peeling. The fresh fruit maturity period is generally from October to February of the following year. Commercial coffee beans are light blue or light green. 2. Intrinsic quality indicators: Pu'er coffee has good color and high quality, and has the unique quality characteristics of "rich and long-lasting aroma, slightly fruity and sour"; it has good sourness and consistency, and has a strong coffee flavor. Among them, moisture ≤ 12.5%, ash ≤ 4.2%, water extract ≥ 20.0%, caffeine ≤ 1.2%, total sugar ≥ 8.5%, protein ≥ 11.0%, crude fat ≥ 5.0%, crude fiber ≤ 35.0%, total acid ≥0.5%. 3. Quality and safety regulations. During the production and processing process, the management and use of input fertilizers, agriculture, etc. shall refer to the "Technical Specifications for Whole-process Quality and Safety Control of Planting Industry" and the Yunnan Provincial Standard "Simao Small Agricultural Coffee Comprehensive Standard" DB53/T154.1~10 -2006 execution.