----Calvin Klein

Everything seemed to come too fast and too perfect. Calvin Klein has been a trendsetter in the American design industry for more than 30 years. The unique Calvin Klein is the world's top, most representative and influential American fashion designer. Calvin is not only a master of fashion, but also an observer of social trends. He has completely influenced the entire United States. Image and taste in fashion. The youngest designer who has won CFDA (COUNCIL OF FASHION DESIGHNERS O FAMERIC) six times and COLY AWARD three times. Since 1968, CK has been hailed as a model of "minimalism". It can be said that "minimalist style" is Calvin Klein's "registered trademark" in design. He perfectly combines American comfort and elegance with simplicity and practicality. Calvin for 35 years. The fashion style of the Calvin Klein brand is relatively casual and the structure is relatively simple, but the requirements for the quality of clothing materials are quite high. Moreover, the tailoring of clothes is very strict, embodying the aesthetic concept of "simplicity" with simple and elegant styles. Calvin Klein brand fashion can better convey an American fashion culture because of its elegance and ease, exquisite workmanship, unexpected ideas, and bold innovation.

Brand Identification:

①Calvin Klein: Calvin Klein is written with neat and clean lines, which coincides with the designer’s minimalist style, which is called CalvinKleincollection. No. 1 brand. ②ck Calvin Klein: Calvin Klein uses his favorite brown color as a logo and puts it on a big black CK, referred to as CK, which is a younger sub-brand. ③ck Calvin Klein Jeans: For the denim series that opened up a new world for Calvin Klein's clothing business, the designer simply used CK directly in brown and embossed it with Calvin Klein Jeans in black, referred to as CK jeans.