When you think of the Sony brand, what do you think of?
Mobile phones, TVs, cameras, game consoles...Sony is an outstanding presence in these fields. Among Sony's huge user groups, there is a saying "Sony's Dafa is so fragrant", and the origin of this sentence is, It starts with two people many years ago.
The "really fragrant" discussion begins
When young people mention Sony game consoles, they will definitely think of PS4 immediately, but many people may not know that Sony originally planned to give up the game business. It was with the efforts of Ken Kutaragi (the father of PlayStation) and the support of Norio Ohga, the president at the time, that Sony finally decided to invest in the gaming industry. Sony Computer Entertainment (SCE), a gaming subsidiary, was established in November 1993. In December of the following year, its first console (PlayStation) was launched in Japan, which later became known as PS2/PS3/PS4.
Sony PlayStation
In 2000, Sony PS2 made its global debut. Three days after its release, Sony PS2 reached sales of 980,000 units. PS2 also became the fastest-selling home game in history. host. In the end, PS2’s initial sales volume in Japan reached 1.15 million units. In the PS2 era, almost no one in the home game console world can compete with it. Neither Nintendo nor Microsoft Sega can pose any threat to the PS2.
Sony PS2
Sony launched the PS3 console on November 11, 2006. Before the launch of PS3, Microsoft took the lead in launching the XBOX?360 console. In the second collision, Microsoft took the lead. In the next 6-8 years of competition, Sony continued to reduce console development costs and committed to developing exclusive games. Finally, before the launch of PS4, Sony once again stepped on Microsoft's feet. The global cumulative sales exceeded XBOX? 360, and it once again became the game overlord of this era.
Sony PS3
Sony went from planning to give up on the gaming industry to later becoming the dominant player in the industry. This is a good example of "If I want to be the one, I have to be at the top of the industry. Otherwise, I would rather not be there." The brand pursuit of "do" is also true in other product lines.
Sony 8K TV Z9G
In 2020, 4K TV is the mainstream of the current consumer market, and "Sony Dafa" launched the 8K LCD TV "Z9G" in 2019 . The sales volume of Sony Z9G has been very impressive since it was launched in the Chinese market, and you need to make a reservation before purchasing it. In addition, Sony, as a leader in the OLED field, welcomes other manufacturers to join the OLED camp with an open attitude, further accelerating the vigorous development of the domestic OLED market.
Video is King
As a Sony camera user, I think Sony’s mirrorless cameras are “really good”. Taking the Sony A7R3 I purchased myself as an example, five-axis anti-shake, real-time eye focus, animal eye focus, 10 frames/second high-speed continuous shooting, and up to 693 focus points have all reached the pinnacle of the industry. In terms of imaging, Sony A7R3 has a built-in 42.4-megapixel Exmor?R?CMOS back-illuminated image sensor, which surpasses most products of the same level in terms of high sensitivity. In addition, Sony is almost invincible when it comes to video.
Sony A7 series
The price of Canon 5D Mark IV is similar to that of Sony A7R3, but its 30.4 million pixels, maximum number of focus points and continuous shooting speed are not as good as Sony's A7R3. In terms of imaging, even though Canon 5D Mark IV uses dual-core CMOS, there is still a certain gap with Sony in terms of high sensitivity.
In a situation where the camera industry is almost split in half by the two giants Canon and Nikon, Sony has resolutely separated itself from the two giants by relying on the excellent video quality of its mirrorless products. of heaven and earth. In addition, Sony cleverly registered mirrorless cameras as its own trademark, so that "mirrorless cameras" produced by other manufacturers can only be called mirrorless cameras, cutting off the threat from other camera brands to Sony's mirrorless cameras.
Sony has provided all its own technologies to consumers without hesitation, so that consumers can have a better experience. When you use Sony's products, you will find that they are really "fragrant", especially when it comes to video shooting.
For well-known mobile phone brands, such as Huawei, Xiaomi, Vivo, etc., their camera imaging technology is all provided by Sony.
Although brands such as Apple and Samsung have their own technology accumulation and do not directly purchase complete sets of technical solutions, they all choose Sony for their core components, which is COMS. Among global shooting equipment, 50.1% of CMOS is produced by Sony.
Will Sony's cars be "scented"?
I have been talking about how "scented" Sony's products are for a long time, and Sony Dafa showed off the VISION-S at CES some time ago. Will the concept car "smell"?
This Sony press conference did not introduce conventional parameters such as cruising range and power configuration like car companies. Instead, it focused on: Safety (safety), entertainment (entertainment) and Adaptability ( Comfort) these three aspects.
On the security level, Sony proposed Safety Cocoon safety cocoon technology, but this is actually not a brand-new technology. Sony elaborated on the concept of this technology at CES in 2018.
To put it simply, Safety Cocoon uses Sony’s technology in the field of image sensors to enable vehicles to quickly provide accurate road information in various complex scenarios. In scenarios where traditional sensors are prone to blind spots or misjudgments, Safety Cocoon can accurately judge or identify.
Due to strong and weak light, most sensors will be temporarily "blind" in this case. At the same time, not only the sensors cannot see, but the human eyes will also be temporarily "blind". "Blindness" is like someone suddenly shining a flashlight on you at night, and you can't see a thing. In this case, traffic accidents are very easy to occur, and Sony's HDR (High Dynamic Range) technology solves this problem very well. It performs multi-frame synthesis through exposure and identifies the details of shadow positions under strong light, so that You can sense the location of obstacles ahead in advance.
At night, the sensitivity of traditional sensors is reduced, but you don’t have to worry about it in Sony’s safety cocoon. This all relies on the ultra-high utilization of light by Sony’s back-illuminated COMS. , so that it can also get clearer image information at night.
LMF technology allows the camera to capture normal images by correcting the flicker of the LED light source. This is very helpful for the autonomous driving system to correctly identify LED light sources such as traffic lights and front vehicle taillights.
VISION-S’s penetrating central control screen and electronic reflectors on both sides are not an unusual configuration in many concept cars, but it is worth mentioning that it can automatically balance exposure. This technology is very considerate, and you are no longer afraid of "high beam dogs" when driving at night.
In terms of entertainment technology, Sony still has a very large say. His own "unique secrets" such as speakers and screens are all solid backing for his car system.
Like 360?Reality?Audio audio technology, it brings users a unique experience by separating vocals, harmonies, instruments and other sounds from different tracks and rearranging them in a spherical virtual sound field. for a more expressive music experience.
As can be seen from the interior, the through-type screen of VISION-S is composed of 3 screens in the front + 2 screens in the rear. Although the concept car uses a relatively low-tech independent screen splicing method, I personally think that Sony can create an 8K TV. How could it not create a through-type screen?
It is not difficult to find from Sony’s interior that Sony’s LOGO can only be seen under the central control screen in the whole car. For a brand that loves to put its LOGO everywhere, this is not surprising. It is in line with common sense, and at the subsequent press conference, we seemed to have found the answer to this question.
Sony officially stated that it will not become a car manufacturer. In fact, clues can be found from the display of concept cars at CES. Exhibiting a car at an electronics show is most likely to sell technology. With Sony's technology, the level of driverless driving can be raised to a new level.
If Sony really builds a car, from a technical perspective, Sony is fully capable of building a car. After all, before Panasonic and LG, Sony was the first to develop cylindrical batteries, but later the project was shelved and research was not continued. Otherwise, Sony would definitely have a piece of the pie in the battery field.
The most attractive thing about Sony is its powerful R&D technology. Many technical difficulties and barriers have become less difficult in front of Sony. When it comes to cars, manufacturers will also find Sony to be very "favourable" . Safety cocoon technology and high-sensitivity cameras are very necessary for automobile manufacturers. It is predicted that Sony is very likely to become a parts supplier for automobiles, extending the "Sony Dafa" hand to the automobile industry, and continuing Sony's "true fragrance" theory.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.