Sponsorship is a special public relations activity in which social organizations sponsor social undertakings or social activities for free by providing funds, products, equipment, facilities and free services.
The naming right is decided by the activist whether to give it to the sponsor or not. When the scale of the event reaches a certain level and the funds reach a certain scale, it is necessary to attract sponsors by naming. Naming conditions are the majority of the sponsorship budget, and in many cases they are all sponsorship. The concept of full sponsorship will be broader, as long as the sponsor follows the whole activity, but considering the scale of funds and the proportion of sponsorship, it is not necessarily title sponsorship, and the price of trademark title fees varies.