The Nike logo comes from a dream written by Jeff Johnson about Nike, the goddess of victory in ancient Greek legend.

In 1971, Phil Knight, the founder of Le Cordon Bleu Sporting Goods, decided to change the name of the company in order to expand its Asian market and improve the company's image.

The boss proposed to name it "Six Dimensions of Space", but the company staff rejected it. In the end, the boss asked the staff to come up with a better name within 12 hours, otherwise he would insist on using the name "Six Dimensions". Staff Jeff Johnson used the time difference between the two places to delay thinking, but made no progress.

Jeff Johnson was so tired that he dozed off. In his dream, he met Nike, the goddess of victory in ancient Greek legend. The goddess in the dream brought him inspiration, so he proposed to use Nike. ), as the new name of Le Cordon Bleu, was immediately recognized by the boss. In 1978, the company's sales exceeded US$100 million, and Blue Ribbon officially changed its name to Nike.

The famous hook graphic of the Nike trademark was purchased by Nike from an Atlanta design student for $35. The hook-shaped graphics that people see now are much smaller than the original ones, but they express a stronger sense of speed and excitement.