Today’s Toutiao charges in the following ways:

1. CPC (click-through charging): Users click on ads to be charged.

2.CPM (thousand impressions): one deduction per thousand impressions.

3.CPV (effective play): In Toutiao video advertising, billing is based on the effective play of the video promotion.

4. CPA (pay based on performance): In Toutiao, billing is based on valid phone calls, customer information form submissions, WeChat public account copying, etc. (Note: Each industry is different, and each billing method is different, so you need to understand it in detail)

5. OCPC (charge based on click conversion): You can set the conversion form and conversion amount for click-based billing.