The four-day 2004 China International Meat Industry Exhibition came to an end on August 28 at the Beijing National Agricultural Exhibition Hall. This exhibition is the first exhibition co-organized by the World Meat Organization and the China Meat Association, and is co-organized by the U.S. Meat Export Association and the Australian Meat and Livestock Association. 160 companies from China, Australia, Japan, Denmark and other countries participated in the exhibition, including Ximeng Grassland Yisheng Meat Co., Ltd., Ujimqin Sheep Industry Group, Xiwuqi Qinlu Food Company and Beijing Ximeng Food Company Four companies participated in the exhibition as the Xilingol Pavilion.

Wang Zhonghe, deputy secretary of the Xinmen League Committee, was invited to cut the ribbon at the opening ceremony of the exhibition. At the same time, former Chairman of the World Meat Organization Philip Sen, current Chairman Patrick Moore, National Food Hui Lusheng, deputy director of the Food and Drug Administration, and Li Shuilong, president of the China Meat Association.

Ximeng organized meat processing companies to participate in this international exhibition not only to display products, but more importantly, to use the platform of the exhibition to actively and widely publicize Xilin Gol meat resources and further improve Xilin Gol beef. Increase the popularity of mutton, expand the market, strengthen investment promotion, and expand technical exchanges and cooperation with the same industry at home and abroad. In the main exhibition hall of the Agricultural Exhibition Hall, Ximeng Enterprise used its unique booth promotion design to highlight the natural grassland, free-grazing pure natural, pollution-free, green beef and mutton products and the local characteristics of the grassland. Attracting the attention of many media, "China Food News" published a news picture of the Xilin Gol booth on the front page of the day. At the exhibition, Ximeng Enterprises exhibited more than 100 kinds of products, and reached cooperation intentions and signed contracts worth 98 million yuan. Among them, Ujimqin Sheep Industry Group signed a formal contract with Hong Kong merchants worth 8.5 million yuan, and distributed various advertising materials. , more than two thousand copies of manuals. During the exhibition, Beijing Ximeng Food Company also made on-site barbecues at the booth, which not only satisfied the taste of visitors, but also shortened the distance between production and sales, which greatly maximized the publicity effect of the exhibition.

In addition, on August 24, the China International Conference attended by national leaders, leaders of relevant ministries and commissions, former Chairman of the World Meat Organization Mr. Philip Sen, President of the China Meat Association Li Shuilong and others At the Meat Industry Summit, Ximeng Yisheng Meat Company and Beijing Ximeng Food Company provided lamb chops, lamb legs, mutton skewers and other products for the summit dinner. The organizers also set up large-scale advertisements for the two companies at the dinner. Wang Zhonghe, deputy secretary of the League Committee, attended the dinner and delivered a speech. At this exhibition, Ximeng highlighted the natural, green, and pollution-free characteristics of Xilingol beef and mutton, as well as Ximeng’s rich meat resources, meat food development status, and Xilingol meat food trademarks, carried out economic and trade negotiations and investment promotion, and expanded the scope of the enterprise. Cooperation and trade between the two countries have increased the popularity of Xilingol League meat products.

Through this exhibition, Ximeng fully demonstrated the prospects and achievements of ecological animal husbandry development and green meat product development, laying a good development foundation for Ximeng to create a "grassland meat capital". Enterprises participating in the exhibition A complete success.