Taobao promotion requires: optimizing titles, analyzing positioning, attracting traffic, and analyzing data.

1. Title optimization. A good title is the beginning of traffic. This has been said badly and I won’t go into details. The words you write in the title are the words you want to accumulate weight next. Before doing title optimization, I usually do a "keyword collection" job first. Business consultant market conditions are a must-have tool. You can collect data clearly and analyze the traffic structure of competing products and which words account for them. , which words are converted.

2. Traffic diversion

1) Taoke traffic method: suitable for selling products at low prices, such as household products;

2) Labeling on through trains Traffic method: Suitable for stores with high customer orders and aiming to build accurate traffic;

3) Traffic method with expert content: Suitable for huge profits and style products;

4) Wheel activities The flow method - suitable for medium-priced, high-consumable products such as food and toilet paper with high repurchase rates.

3. Observe data. Observe data every day. If you find abnormal data, you must find the cause and solve the problem in time. For example, if we suddenly find that the conversion rate has dropped, we must first investigate one by one. Analyze the reasons, whether there are negative reviews, moves by competing products, or market fluctuations.

4. Activities are still a good way to increase store traffic and impact store levels. It is one thing for a store to attract a good crowd, but the upper limit of traffic is directly related to the store level. The search weight of stores in the early stage is average, which is suitable for raising the level of the store through activities, the weight of people brought in a short period of time, and the weight of sales, and revitalizing the store through activities. During the activity operation, you should pay attention to the intensity and continuity of the activity, otherwise the store will fall down again as soon as you rush up.