Bruce Lee’s daughter sued Real Kung Fu Fast Food, believing that they had infringed on Bruce Lee’s related trademarks. From the photos, we can also see that the trademark of Real Kung Fu Fast Food is indeed very similar to Bruce Lee’s, but this incident happened as early as 2010 It started. By 2019, Zhen Kung Fu Fast Food stated that it would not stop private settlement, and it was not until August 25, 2022 that the matter was finally expanded. This further illustrates the importance of celebrity trademark rights protection.

In terms of brand, Zhen Kung Fu Catering Management Co., Ltd. was founded in Dongguan in 1990. Due to its proper management, it has successively opened branches in Beijing, Shenzhen, Shanghai and other big cities. Currently, it mainly sells steamed products. It is a Chinese fast food that specializes in Chinese fast food, but it was in 2004 that they really changed the company's trademark to a controversial image. Until 2010, Li Xiangning successively purchased the ownership rights of its Bruce Lee films and trademarks in the United States, planning to make a global The Bruce Lee brand caused a conflict between the two parties.

Because Bruce Lee is Chinese, if Li Xiangning wants to run her own business empire, she will inevitably open up the Chinese market. The trademark of Zhen Kung Fu Fast Food does look like Bruce Lee. Whether it is for profit or personal emotion, Li Xiangning will He didn’t want to see someone using his late father’s reputation to make money, so he launched a protracted lawsuit. In fact, this was not the first time that this had happened. Michael Jordan had sued before because of trademark matters, and it took many years to win. This lawsuit also shows that this kind of incident is extremely troublesome, and even the celebrity himself may be blocked from coming forward.

In fact, the biggest difference between celebrities and ordinary people is that their own reputation and image have certain commercial value. For example, some brand clothes will be endorsed by celebrities, and in TV series, some celebrities will also wear them. Those brand clothing, because of the star effect, invisibly advertise these brands, so the two complement each other, but there are also some people who are good at exploiting loopholes, so we can only try to prevent this kind of thing.