First of all, let's put aside unknown sources and third-party analysis. At present, the most certain news is that Li Zikai is not the largest shareholder of the company. I am not deeply involved in the operation of the company and have no absolute control over the account number and related derivatives.
Netizens who pay more attention to the network celebrity circle should have smelled the familiar taste at this time. Isn't this the most classic "separation"? There are too many online celebrities with similar experiences, and the story trends and endings are also different, but we can take a look. Li's dilemma should be as follows:
1. Battle of Xiangxiang (account frozen and emptied)
The online celebrity "The Battle of Fragrance", which became popular because of the video of fried steak unsealing, was once the head account of major platforms, with nearly 20 million fans. In May 2020, he suddenly released a farewell video. Because of a dispute with the company, he can no longer use the account of "Battle of Xiangxiang".
At the same time, netizens found that in addition to the platform that released the farewell video, some accounts of other platforms were frozen, and some were directly emptied, which was completely unusable.
Because the original company registered the word "Battle of Xiangxiang" as a trademark, although the later "Battle of Xiangxiang" opened a new account, it could only be renamed, which greatly affected the traffic and lost nearly two-thirds of its fans.
"Li Ziqi" encountered the same problem as the "Xiangxiang War", that is, the ownership of registered trademarks. Once the capital makes up its mind, it can freeze the account and empty the content in minutes. Li Ziqi recently avoided the mainstream platform and chose a niche software, without any relevant considerations.
Some netizens may think that Li Ziqi's production content can't be copied, and I have more commercial value than other online celebrities, so it's hard to be replaced, even if I change my account and name, I can start all over again.
Then the problem is coming. If Li Ziqi changes her name and surname in the future, she will no longer shoot videos of rural life, but explore shops, cook food and travel. Do you still watch?
2. What are you staring at (forced to change the name and content form)
After the film Sheep Without a Shepherd, which was produced by Chen Sicheng, enjoyed double popularity at the box office, some netizens went to see the original Indian film and some netizens went to see the original film reviews. "They went to the Bible on the 2nd, stayed in a hotel in the evening, went to a restaurant on the 3rd, and then watched a movie." This long online buzzword comes from the commentary video of "Sheep without Shepherd" made by blind people, and it is very classic and has entries to explain it.
In the field of film criticism with low production cost and difficult to form characteristics, "What are you watching?" Using role-playing dubbing commentary, it quickly attracted a large number of fans and became the platform head account. As expected, however, the account turned red, and the team and the company had conflicts and had to change the number.
After this number change, not only the fans lost, but also the form changed. The appearance of a real person has become an animated image, and there is less interaction. Of course, the broadcast volume has also decreased. Then the content changed, and the film was no longer explained, and the original drama was changed.
As mentioned earlier, the reason for Li's suspension was that her team was poached. Although there are rumors in the follow-up, it is not difficult to find that Li's video style is difficult to shoot independently from the team. Once the capital acts, no one can guarantee that she can support the whole team and maintain the original video quality.
Every time I see a conflict between an online celebrity and a company or capital, netizens will generally stand on the side of the online celebrity and condemn the short-sightedness of capital. But if I pay attention to the follow-up of these disputes, it is often the victory of capital. Plum gas may not be replicated, but capital can produce 10 "Zhang Ziqi", "Wang Ziqi" and "Mu Zi gas", with less risk and greater benefits.
Lynne, an online celebrity, once exposed the capital routine and even asked him to implant advertisements in videos related to the epidemic. They care more about commercial realization than content dissemination, so they don't hesitate to consume online celebrities themselves, which coincides with the revelation of the conflict between capital and Li Yin content.
Judging from the state revealed by Li, they are also actively solving related problems, and finally hope that this matter can have a good ending! After all, so far in the field of video production and cultural output, we are still a plum blossom.
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