Beijing Down Jacket is a brand of Shanghai Saiyang Group. It was born in 1998 and is a series of down jacket products under Arctic Down. Once the product came out, it relied on advanced scientific and technological concepts, excellent quality, and popular consumption to quickly occupy the market. Zhao Benshan's endorsement slogan, "If you are afraid of the cold, wear Arctic velvet," is known to everyone on earth, and it quickly spread throughout the country and on the streets, becoming a topic of conversation after dinner. Arctic Velvet has quickly become one of the leading brands in China's thermal insulation industry.