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How should the market supervision and management department deal with the dual nature of trademark registration violation and trademark infringement?

When dealing with violations of the dual nature of trademark registration management and trademark infringement, market supervision and management departments usually take a series of measures to protect trademark rights and maintain market order:

1. **Accepting complaints and investigations:** The market supervision and management department will accept complaints about violations of trademark registration management and trademark infringement. Complaints can come from the trademark registrant, relevant businesses or the public. The department will initiate an investigation process to verify the complaint.

2. **Evidence collection and investigation: The ** department will conduct evidence collection and in-depth investigation to determine whether the trademark involved has been registered and whether the trademark rights and interests have been infringed. This may include reviewing the trademark registration certificate, evidence of trademark use, relevant contracts and other documents relating to trademark interests.

3.**Order to stop infringement:** If trademark infringement is discovered, the market supervision and management department will usually issue a notice ordering to stop infringement, requiring the company involved to immediately stop the infringement to prevent further damage. Trademark Rights.

4.** Fines and penalties: ** For infringements, the market supervision and management department can impose fines and penalties on illegal enterprises. The amount of the fine is usually determined based on the nature, severity and impact of the infringement on market order.

5.** Cancellation or change of trademark registration: ** If violations are found in trademark registration, the market supervision and management department may require the trademark registrant to cancel or change the trademark registration to eliminate the violations.

6.**Judicial accountability:** For cases involving serious trademark infringement, the market supervision and management department may transfer the case to the judicial authority for further processing by the court. This may result in criminal or civil prosecution.

7. ** Strengthen publicity and education: ** departments may use publicity and education activities to improve enterprises and the public's understanding of trademark registration management and infringement, and encourage more people to voluntarily abide by relevant laws and regulations.

8. **Suggestions and Counseling:** In response to violations of trademark registration management, the department may provide suggestions and counseling to help companies standardize their operations and comply with trademark regulations.

When handling cases of violation of trademark registration management and trademark infringement, market supervision and management departments usually adopt the above methods to safeguard trademark rights and promote orderly competition in the market.

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