1. What does customer stickiness mean?

The so-called customer stickiness refers to the sense of dependence and re-consumption formed by the combination of customer loyalty, trust and positive experience for a brand or product. Expected value. The stronger the sense of dependence, the higher the customer stickiness; the higher the re-consumption expectation, the higher the customer stickiness.

To improve customer stickiness, the general approach is:

A. Provide personalized services to customers;

B. Make customers feel that they are sufficiently valued;

C achieves interaction and communication with customers through specific systems or systems;

D faces customer dissatisfaction or doubts and solves customer problems through healthy communication;

E Regularly conduct efficient customer experience activities to enhance customer stickiness;

F Classify customers appropriately and conduct refined marketing according to customer categories and characteristics.

“Viscosity” is an important indicator for measuring user loyalty programs, and it plays a key role in the brand image of the entire company. One way to boost sales is to leverage your account management skills. Some successful marketers know that they need to focus on cultivating user "stickiness".

User stickiness refers to the degree of dependence and re-consumption expectations formed by the combination of user loyalty, trust and positive experience for a brand or product. User stickiness also refers to increasing the number of users using each other, just like we all do in normal times to build a good relationship between two people.

User adhesion refers to making users feel dependent on something and hope to use it better without disappearing.

User adhesion is to make users feel dependent on something and hope to use it better if the thing does not disappear. Under normal circumstances, these things are very important to users. It has triggered very good benefits, including mental and practical benefits.

Nowadays, many websites or some shopping malls often launch some promotions or activities to allow users to obtain discounts while increasing their return rate and increasing their user base.

Reference: Baidu Encyclopedia - User Stickiness

4. Briefly describe nominal stickiness, actual stickiness and the different theories explaining the two

Price stickiness refers to price It cannot change rapidly with changes in aggregate demand. Price stickiness can be divided into nominal price stickiness and actual price stickiness. Nominal price stickiness means that nominal price cannot change accordingly according to changes in nominal demand. Actual price stickiness refers to the stickiness of the relative price ratio between various products.

Wage stickiness means that wages cannot be adjusted quickly. Wage stickiness is also divided into nominal wage stickiness and real wage stickiness. Nominal wage stickiness means that nominal wages do not change with changes in nominal aggregate demand. Real wage stickiness refers to the stickiness of the relative wage ratio between various wages.

Stickness means that the price of a commodity is not easy to change, while elasticity means that the price is very flexible. It is generally believed that under market economy conditions, prices continue to change with changes in supply and demand and are quite flexible, thereby promoting optimal allocation of resources; whereas under planned economy conditions, prices are officially determined and do not change with market factors. And changes, so it is sticky. This is just exposition in a simple sense. To put it more deeply, these are two competing assumptions on which the model is built. Keynes believed that in order to achieve full employment, that is, when the product market and the money market reach equilibrium at the same time, that is to say, the macroeconomy is now at the intersection of the IS-LM curve, and prices are sticky. After full employment is achieved, as the currency As supply changes, prices are elastic.

The reasons why price stickiness exists: First, there are menu costs and there are risks in adjusting prices. Menu cost refers to the cost that manufacturers spend each time they adjust prices. These costs include the cost of researching and determining new prices, reprinting price lists, and notifying points of sale to change price labels, because changes in the prices of various products are like changes in menus in restaurants. Price list, so called menu cost.

Menu costs will bring huge social costs, causing economic cycles and price stickiness.

When the viscosity and compressibility of a fluid are small, it can be approximately regarded as an ideal fluid. It is an ideal model introduced by people to study the movement and state of fluids.

Viscosity

A macroscopic property of a fluid in which the stress exerted on the fluid and the resulting deformation rate are linked in a certain relationship, manifested as the internal friction of the fluid.

Gradient

In vector calculus, the gradient of a scalar field is a vector field. The gradient of a certain point in the scalar field points to the direction where the scalar field grows fastest at this point (of course, the length of the direction must be fixed if you want to compare). The absolute value of the gradient is the maximum increase rate of the function in the direction with length 1, that is to say Loading, where loading represents the directional derivative. From another point of view, it can be known from the multi-variable Taylor expansion that the gradient of the function from the Euclidean space Rn to R is the best linear approximation at a certain point in Rn. In this sense, the gradient is a special case of the Jacobian matrix. In the case of a real-valued function of a single variable, the gradient is simply the derivative, or, for a linear function, the slope of the line. The term gradient is sometimes used for slope, which is the degree of inclination of a surface in a given direction. The slope can be found by taking the inner product of the vector gradient and the direction of interest. The numerical value of the gradient is sometimes called the gradient.