AJ is the abbreviation of Air jordan, a high-end brand owned by Nike, and a brand specially established by Nike for Jordan. So commonly known as AJ is air Jordan shoes.

The rise of Nike in the late 1980s. At that time, Nike did not hesitate to sign a contract with Mike Jordan, who had just joined the league, and spent a lot of money to pay the fine, so that Jordan wore red basketball shoes-Air Jordan1,which was banned by the NBA at that time, so the shoes sold well. Since then, Nike has become the leader in the sporting goods industry, surpassing Adidas.

Extended data:

Later, there were more and more products in Jordan series, and a sub-brand of Nike, Air Jordan, was established under the trademark of Air Jordan. Due to Jordan's own call, Michael Jordan quickly became popular and was deeply loved by consumers.

Now Michael Jordan is very mature and even has his own sports technology (IPS), but he still relies on Nike for the main sports technology. However, due to air jordan's logo, the price is generally much more expensive than nike products of the same level.