When positioning advertising colors for trademarks, consider using trademark positioning, product positioning, and consumer positioning.

1. Trademark refers to the product brand itself. It shows consumers who I am. Whether it is a product that everyone is familiar with or unfamiliar with, the positioning of the trademark and brand name is very important.

2. Product positioning refers to what the product is, allowing consumers to quickly identify the attributes, usage, functions and grades of the product.

3. Consumer positioning is simply explained as who the goods are sold to, and positioning design is carried out according to different types of consumers. For example, consumer targets can be divided into men or women, and can be divided into old people and middle-aged people. , youth or children, consider these levels in positioning design.