In the process of trademark registration application, the application time is as long as one year, which often confuses trademark customers with their own original brands. Many enterprises put their trademarks into use while waiting for trademark registration. Is this ok? Can the trademark be used without registration?

Generally speaking, there are two ways to deal with unregistered trademarks:

(1) after the card, and then use.

Some conservative customers are willing to establish and build their own brands in this way, that is, they will not get the registration certificate and will not easily enter the market. Although to some extent, it reduces the financial and material losses caused by the rejection of trademarks in the later period, this method also has its disadvantages.

The law clearly stipulates that for disputed trademarks that have not been put into use in large quantities, when examining and judging the conditions of authorization confirmation such as trademark approximation and commodity approximation, and dealing with conflicts with prior commercial trademarks, the standards of trademark authorization confirmation should be properly and strictly grasped according to law, and the interests of consumers and trade operators should be fully considered. Therefore, once the trademark is rejected, because the trademark has never been put into use, it will lose the game opportunity of trademark rejection and review.

(2) Application and use. Nowadays, many enterprises manage their own brands in this way, that is, whether they have obtained the registration certificate or not, they have already started to use it from the date of application for trademark registration or before the application date. The biggest drawback of this method is that when the trademark application is rejected, it not only consumes a lot of manpower, material resources and financial resources, but also wastes a year's hard work, and the brands already in use have to be removed or even readjusted, which is undoubtedly a heavy blow to enterprises.

However, according to the legislative spirit of the Trademark Law on the coordination of protecting the rights and interests of prior commercial trademarks and maintaining market order, the examiner fully respects the market reality that the relevant public has objectively distinguished relevant commercial trademarks and pays attention to maintaining the stable market order that has been formed.

Therefore, if your trademark is used before registration, you still have to bear certain risks. So the trademark is not registered and can be used? The answer is try not to. Specific trademark process, you can also conduct primary selection on Bajie platform. If you want to register a trademark quickly, you can also let Bajie Platform register.