1. Basic principles for releasing product information in small stores

. Comply with national laws and regulations, as well as national policies and system requirements;

. Do not publish information that is inconsistent with the provisions of the Constitution Content that is inconsistent with the basic principles of the People's Republic of China, endangers national security, and harms national interests;

. Content that undermines national unity, undermines ethnic unity, undermines national religious policies, promotes cults, and undermines ethnic unity is not allowed;

. No other content prohibited by laws and administrative regulations shall be published;

. Observe social public order, as well as social morality and public order and good customs, and ensure that the information released is true, reliable and sourced;

. No content that spreads rumors, disrupts social order, or undermines social stability;

. No content that is obscene, pornographic, gambling, violence, murder, terror, or incites crime;

. Maintain a fair and just business environment and ensure the legitimate rights and interests of all parties;

. Do not publish content that insults, slanders or harms the legitimate rights and interests of others;

. Do not publish malicious content Content that attacks the platform, harms the business environment or unfair competition;

. Content involving personal privacy, including customer phone numbers, addresses and other related content, is not allowed to be published;

The above rules are very important. Please everyone must comply!

2. Basic specifications for small store product information release

. When releasing products, merchants must enter basic information based on the actual attributes of the products sold to ensure that the main information is true, correct, and efficient. If there are any changes, please revise them promptly.

. Live streaming products or lucky bag products that lack basic information are not allowed.

. The description information of the product must ensure the consistency of elements in each section of the product page (such as product title, main image, recommendation words, detailed description, etc.).

. You cannot edit the key attributes of a product to make it another product.

. In the same store, the same product or service must not use two different prices at the same time

1. Product title

. It should include product brand, product Product name, basic attributes (material/function/features) and specifications (model/color/size/specification/purpose/article number), etc., should not contain other irrelevant brands and irrelevant information.

. No fictitious descriptions such as "original price, special price, wholesale price, lowest price, best price, ex-factory price, event price" are allowed.

2. Category requirements

The correct product category must be filled in based on the actual attributes of the product.

3. Recommended words

Do not use exaggerated or misleading absolute terms such as "national level", "most xx", "first", etc.

4. Purchase parameters (price/original price)

. It is prohibited to use price fraud methods such as fictitious original prices and illegal promotions.

. Product prices must be set correctly and product prices must not be adjusted at will.

. Do not falsely mark up the actual price of goods.

. False price reductions are not allowed during sales activities.

. It is not allowed to increase the price or end the event early during the event.

5. Product main image

. Relevant display images should be clear and easy to identify.

. All main images must not contain any text or watermarks other than the brand logo. The first main image must be a physical image of the front of the product, and the remaining auxiliary images must include the side, back, tiles, details, etc. , the order is not mandatory.

. The main image needs to show the product's orientation and product details from multiple angles. All main images must not show the same angle.

. The number of products presented in the main image should be consistent with the sales unit (product information). The color, specifications, etc. of the products shown in the main image must be consistent with the text introduction

. Do not appear to be consistent with the sales unit (product information). Other goods and objects unrelated to the item sold.

6. Product details page

. The actual efficacy of the product must be described truthfully, and shall not contain false or exaggerated content. It shall not involve descriptions of the efficacy of disease prevention, treatment, etc., and shall not be displayed by real people. For effect, comparison pictures are not allowed, and the content described must be consistent with the information contained in the outer packaging description.

. Do not publish third-party information, such as: physical store information, bank account number, QR code, non-platform links, non-platform watermarks, non-platform contact information, etc.

. The prices marked on gift items or services involved in promotional activities should be true and clear and must not be fictitious.

. Promotional activities involve coupons, and the conditions for use must be clearly stated in a prominent position.

7. Order package

. Bundling must not be checked by default.

. The main combination form is color, size, series and other attributes.

. Cross-brand, cross-category, cross-series and other unrelated products are not allowed to be bundled under the same SPU.

. If it involves products packaged in boxes, the details of the products in the box must be clearly stated in the SKU information.

. Do not deliberately publish circumvention information, such as using SKUs to attract traffic at low prices.

. Products may not be posted in unconventional quantity units. For example: the normal specifications of paper towels are in "packs", but they are sold in "sheets"; the normal specifications of curtains are in "meters" and sold in "millimeters" .