Abstract: Packaging boxes refer to folding cartons and micro-corrugated boxes made of cardboard and micro-corrugated cardboard. Beautiful packaging boxes are always hard to put down. How to design printed packaging boxes? What are the materials for printing packaging boxes? The following introduces you to the printing packaging box materials and design points, let’s take a look! What materials are there for printing packaging boxes? How to design printing packaging boxes?

What materials are there for printing packaging boxes

1. Single powder paper: Single powder paper is also called single-sided coated paper ( Single glossy coated paper)

(1) One side of the paper is glossy and one side is matte. Only the glossy side can be printed.

(2) Printing in various colors can be achieved, with no restrictions on colors.

(3) Commonly used surface treatment processes after printing include: gluing, UV, hot stamping, and embossing.

2. Double-coated paper: Double-coated paper refers to double-sided coated paper. Double-sided coated paper is a type of coated paper, which is double-sided coated. Both sides have good smoothness. This material is relatively high-end to use.

(1) Both sides of the paper are smooth and can be used for double-sided printing, while single copper paper has only one smooth side. However, the stiffness and hardness of single copper are higher than that of double copper. Moreover, the single copper is a bit yellowish, and the luster is not as obvious as the double copper.

(2) The biggest difference from single copper paper is that it is possible to print on both sides.

(3) Commonly used surface treatment processes after printing: gluing, UV, hot stamping, embossing, etc.

3. Corrugated paper: Corrugated paper is a piece of smooth kraft paper and wavy paper (collectively referred to as paper core) framed. It is one of the important materials for paper packaging.

(1) Compared with ordinary paper, it is straighter and has stronger load-bearing capacity.

(2) Commonly used ones include single pit, double pit and triple pit.

(3) Printing in various colors can be achieved, but the effect is not as good as single copper paper.

(4) Commonly used surface treatment processes after printing: gluing, UV, hot stamping, and embossing.

4. Special paper: Special paper is paper with special purposes and relatively small output. There are many types of special paper, which is a general term for various special-purpose papers or art papers.

(1) There are many types of special paper. Here we only mention the ones used in our packaging materials: embossed paper, patterned paper, "Ningcai" pearlescent pattern paper, "Xingcai" metallic pattern paper, Gold paper etc.

(2) These papers have been specially treated to improve the texture and quality of the packaging.

(3) Embossed and embossed items cannot be printed and can only be hot stamped on the surface. Xingcai, gold paper, etc. can be printed in 4 colors.

5. Cardboard

(1) Used to make gift box structure, with a layer of single powder paper or special paper mounted on the surface.

(2) Commonly used colors are black, white, gray and yellow.

(3) There are various levels of cardboard thickness, which can be selected according to load-bearing needs.

(4) If it is mounted with single powder, the process is the same as the single powder carton. If it is mounted with special paper, most of it can only be hot stamped, and some can achieve simple printing, but the printing effect Not good.

Packaging box materials

①Pink paper, one side is white, one side is gray, the price is lower, double pink paper is white on both sides, the price is higher.

②Determine the material of the color box according to the shape and size of the product. Commonly used materials include: 280G pink gray paper, 300G pink gray paper, 350G pink gray paper, 250G pink gray paper mounted E pit, 250G double pink paper mounted E pit, etc.

Packaging box definition

refers to folding cartons and micro-corrugated boxes made of cardboard and micro-corrugated cardboard. Enterprises that generally produce packaging boxes are called color box printing and packaging factories.

Purpose of packaging boxes

Generally used as a mid-range packaging method, between inner packaging and outer box packaging. Packaging boxes and color boxes are generally made up of a combination of several colors, which give people a strong visual sense and enable buyers and users to have a little understanding of the overall appearance and color of the product. Especially suitable for items that cannot be unboxed before purchase. Now it is widely used in electronics, food, beverage, alcohol, tea, cigarettes, medicine, health products, cosmetics, small household appliances, clothing, toys, sporting goods and other industries and product packaging supporting industries. It is an indispensable industry.

Wrapping paper

Wrapping paper includes gift wrapping paper, and also includes retail wrapping paper for commodities, such as retail packaging of tea.

The design of gift wrapping paper needs to pay attention to the continuity of the pattern, that is, the distribution and arrangement of individual patterns on the entire wrapping paper must comply with the principle of formal beauty.

Packaging box design and consumer psychology

Whether a product can have good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers to influence consumers' first emotions, and they are attracted to it when they first see it. The packaged product generates interest. It can both promote success and lead to failure. Packaging that is not distinctive will be swept away by consumers. With the continuous development and improvement of my country's market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty of product marketing, but also makes packaging design encounter unprecedented challenges. The challenges drive product packaging to grasp the consumer psychology of the public and develop in a more scientific and higher-level direction.

Packaging has become the main sales behavior in actual commercial activities, and it inevitably has a close relationship with consumers' psychological activities. As a packaging designer, if you don't understand consumer psychology, you will be blind. How to attract consumers' attention, how to further stimulate their interest and induce them to adopt final purchasing behavior must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important part of packaging design. Only by mastering and rationally applying the laws of consumer psychology can we effectively improve design quality, increase the added value of goods, and improve sales efficiency.

Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, and differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects have divided many different consumer groups and their different consumer psychological characteristics. According to the survey results of the Chinese Social Survey Office (SSIC) on people’s consumer psychology in recent years, the characteristics of consumer psychology can generally be summarized into the following categories:

Novelly designed packaging boxes

The main consumer psychology characteristic of most consumers in the consumption process is realistic psychology. They believe that the actual utility of the product is the most important. They hope that the product is easy to use, cheap and high-quality. Deliberately pursue the beautiful appearance and novel style. Consumer groups with a realistic mentality are mainly mature consumers, working-class people, housewives, and elderly consumer groups.

2. Beauty-seeking psychology

Consumers with a certain financial ability generally have a beauty-seeking psychology. They pay attention to the shape of the product itself and the external packaging, and pay more attention to the art of the product. value. The consumer groups who pursue beauty psychology are mainly young people and the intellectual class, and among these groups, women account for as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the expression of aesthetic value and psychology.

3. Diversity-seeking psychology

Consumer groups with a differentiation-seeking mentality are mainly young people under the age of 35. This type of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness, and individuality, that is, they require the shape, color, graphics, etc. of the packaging to be more fashionable and avant-garde, but they are not very specific about the use value and price of the goods. care. Among this consumer group, underage children account for a large proportion. For them, sometimes the packaging of the product is more important than the product itself. For this group of consumer groups that cannot be ignored, the packaging design should highlight the "novelty" characteristics to meet their psychological needs for differentiation.

4. Herd mentality

Consumers with a herd mentality are willing to cater to popular trends or imitate the styles of celebrities. The age range of this type of consumer group is large, because various media have great influence on fashion. The vigorous publicity of celebrities and celebrities has promoted the formation of this psychological behavior. To this end, packaging design should grasp popular trends, or directly introduce product spokespersons that are popular among consumers to increase the trust of the product.

5. Fame-seeking psychology

No matter which consumer group there is a certain fame-seeking psychology, they value the brand of the product and have a sense of trust and loyalty to well-known brands. If economic conditions permit, they may even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to successful product sales.

In short, consumer psychology is complex and rarely maintains one orientation for a long time. In most cases, it is possible to combine two or more psychological requirements. The pursuit of psychological diversity prompts product packaging to present equally diverse design styles.

Color control in packaging box design

When designing packaging boxes, color techniques should pay attention to the following points: first, the correspondence between color and packaging; second, the relationship between color and color itself Contrast relationship. These two points are the key to the use of color.

The color of the packaging box corresponds to the packaged items

(1) The correspondence between the color and the packaging

Then, the correspondence between the color and the packaging should start from Why talk about it? Mainly through the external packaging color can reveal or reflect the internal packaging items. It allows people to basically perceive or associate what the inner packaging is when they look at the outer packaging. The author has mentioned this issue many times in past articles, but if we can go into the store and take a look at the goods, we will find that many products do not reflect this caring relationship. It makes it impossible for consumers to think about what the packaged items are from the outside to the inside. Of course, it will not play a positive promotional role in product sales. The color of normal external packaging should grasp the same characteristics to varying degrees;

From the perspective of the industry, food packaging normally uses the main colors of goose yellow and pink to express that it gives people warmth and warmth. Feeling of closeness. Of course, a lot of green is used for tea, a lot of green and blue are used for beverages, a lot of bright red is used for wine and cakes, a lot of rose is used for children's food, and other colors are normally used in daily cosmetics. The main colors are mostly rose, pink and white, light green, light blue, and dark brown to highlight the warm and elegant mood. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray to highlight calmness. Emphasize the beauty of elegance.

In terms of performance characteristics, as far as food is concerned, cakes and snacks are mostly made of gold, which gives people a strong impression of fragrance; beverages such as tea and beer are mostly made of red or green, symbolizing the richness of tea. and aromatic; tomato juice and apple juice are often red, which intensively indicates the natural properties of the item. Although the main colors of some packages do not look like the colors with similar product attributes as mentioned above, but if you look carefully, if the design of the package is made by an artist, then in the picture of its outer packaging There must be the symbolic color block, color point, color line or the concentrated content highlighted by that color. This should be our proud work. Many such examples can be found in the packaging of some clothing, some cosmetics packaging, and even some wine packaging.

(2) The contrast between color and color

Let’s talk about the contrast between color and color. This is the easiest thing to express in many product packaging, but it is very difficult to grasp. The design comes from a master, and the wound effect of the packaging is like spring and white snow. On the contrary, it is like a lowly person. There is a popular saying in Chinese calligraphy and painting that it is airtight but sparse can run a horse. In fact, it is a contrastive relationship. In packaging design, this contrasting relationship is very obvious and very common. The so-called contrasts generally include contrasts in the following aspects: the contrast of dark and light colors, the light and heavy contrast of colors, the point-to-face contrast of colors, the contrast of traditional and simple colors, the contrast of elegant and vulgar colors, and the contrast of colors. Compare and so on.

(1) The contrast between dark and light colors

This appears most frequently in current packaging design colors and is used in the widest range. It is very common in many graphic designs (referring to posters, hanging paintings or scene decoration). The so-called contrast between light and dark should refer to the design colors in which two colors, dark and light, cleverly appear on a picture at the same time, resulting in a more coordinated perspective effect. Usually, a large area of ??light-colored paving is used, and a dark composition is used on it, such as a light * paving, using brown to compose the pattern, or using light yellow or white pattern lines in the brown color block; and such as Use light green for the base; dark green for the composition; pink for the base; bright red for the composition; light gray for the base; soap black for the composition, etc. These are all contrasts between dark and light colors. In packaging design, we can use this form on some cosmetic packaging or some Western wine packaging, especially Western European wine packaging. Most of China's Changyu wine and Shuanghui sausages as well as CJ's meat product packaging are expressed in this form. This form of packaging is also common in Japan, South Korea and Taiwan.

The visual effect it displays is bright, simple, gentle and elegant.

(2) Contrast of light and heavy colors (or dark and light contrast)

This is also one of the important reproduction techniques in the use of packaging colors. This kind of contrast between light and heavy is often used to set off a dignified and deep theme pattern on a light and elegant background, or in a dignified and deep theme pattern (mostly color block patterns are the focus). Show the light and elegant packaging theme and name, as well as trademarks or slogans, etc. On the contrary, a large area of ??dignified and deep pigment is used as the base. In addition, use light and elegant colors or focus on a certain color block or fully decorate some patterns. In this kind of light and heavy contrast, general pigments have coordinated color contrast and cold and warm color contrast. The coordination color contrast method is often light green versus dark green; light green versus dark coffee; pink versus bright red, etc., while the contrast between cold and warm colors is mostly Black and white, red and blue, etc.

(3) Point-to-face contrast (or size contrast) in color use

This kind of contrast is mainly used in the design process of a packaging picture, using pigments from a center or Contrast the focus point to the overall picture, that is, the contrast between the small-scale and large-scale pictures. In daily life, especially in washing cosmetics, we can see that on the packaging box of a product, the entire area is clean and empty, except for a very obvious small square of heavy color (or Oval or small round) and then reflect the theme of the brand and name of the packaging content from this small square picture. This is not only a combination of dots and surfaces, but also a contrast between large and small, and occasionally from dots to And the contrast of gradual transition.

(4) Comparison of traditional and simplified colors in the use of colors

We can see that the lower part of the packaging bag of Uni-President 100 instant noodles is the actual pattern of every instant noodles. The upper part of the picture is a clean green and red color, and then the word "100" is highlighted very conspicuously. Look at the cover of the 66th issue of "Packaging World" magazine (also called the packaging of the book). Using a large area of ??straw woven photos as the background makes it look very complicated, even including the words "Packaging World", but in the center of the main picture, there is a clean round blank. It is marked in it that "this magazine will expand its edition and capacity in 2000" and "you are welcome to subscribe at the local post office." It's so simple and concise, but it ingeniously and independently highlights the focus of the magazine's most important thoughts. The author has also seen a dumpling packaging bag and a seasoning packaging bag in a store. The entire picture uses green, black and * pigments and interweaves them on the same picture, which means that the trademark is forced to be impatient. I also wanted to express the name and the accompanying pattern, but as a result, the large area of ??complicated design had no practical meaning and the background pattern appeared, diluting and drowning out the above-mentioned main body, resulting in this kind of packaging. A feeling of depression and irritability in people's psychology naturally affects sales.

(5) The contrast between elegance and desire in the use of colors

The main purpose is to highlight the vulgar characters and contrast their elegance. This vulgar way of expression uses "dirty" colors and disorder (actually unique, some Western oil paintings are very much about this kind of expression - that is, modern abstract art). This kind of composition either reveals the theme symbolically, or serves to "highlight the lotus" for the theme.

Make it a little red among thousands of flowers. For example, on a packaging screen, it looks like a mess of colors has been piled or thrown on top of it without any care. Then quietly or subtly place the theme of the pattern on the side. This is very interesting stuff. In addition to packaging, even book bindings, advertisements, posters on promotional posters, and leisure columns on TV have all tried this.

(6) Contrast in color usage

This kind of contrast is essentially the contrast effect formed by the differences of multiple pigments themselves. This contrast effect is usually expressed in the following ways: the contrast of light and dark (or the contrast of yin and yang), like the Chinese picture of Yi Qing; the contrast of cold and warm, such as the contrast of red and blue; the contrast of movement and stillness, such as the elegant and calm background and the lively jumping Contrast of pattern and text: contrast of light and heavy, such as contrast of deep pigment and light pigment, etc.